SOCIAL RESPONSIBILITY MODES AND ROLES
Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals *
Productivists view corporation’s social responsibility in terms of rational self interest and direct fulfillment of stockholder interests. The free market values the basis of reward s and punishment in the organization .they argue that private sector is the vehicle for social improvement. Example
Example of a company that is primarily productive and profit-oriented is Harley-Davidson, the famous motorcycle manufacturer. The Harley brand is world-renowned. Its customers are fiercely loyal and its products have a reputation for quality. This allows the company to set pricing based on desired profit margin, rather than relying on sales designed to increase volume or matching its competitors' pricing. This company is attracting elite class and need not to be socially responsible because it believes it is earning profit to ensure good business. * PHILANTHROPISTS:
They have a stockholder view of corporation, hold that social responsibility is justified in terms of moral duty towards helping less-advantaged members of society through organized, tax-deductable charity. They believe that company’s core mission is still to obtain profit, however...
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