Social Responsibility of Organizations
Social Responsibility is the continual commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It is the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time. As a marketing advisor, I would advise the company to consider some of the following issues: 1. The company to support its staff who is also its internal customers in fundraising for activities like further studies and so on. This would encourage the workers to be more committed in their area of wok as well as know that their employer is also concerned with the staff. 2. The organization to fight against HIV/AIDS which one of the Kenya’s nightmare. 3. Promote the other agencies that fighting corruption and terrorism. 4. Identify a rural area around their vicinity that don’t have access to clean water and sanitation and solve their problems by either digging up wells, or even erecting water catchment dams that can hold water after the rainy season is over. 5. Focus on eradication of poverty, hunger and the provision of humanitarian aid, education, gender equality and women empowerment. 6. Conduct sponsorship of sporting events; culture and arts; as well as religious organizations. 7. The company to maintain a high standard of behavior towards employees, consumers and our surrounding societies. This therefore forms the foundation and feeds the passion the firm has for social activities and initiatives that employees are able to give back to the community. 8. The organization to seize using terms of casual laborers and change to permanent or temporary engagement; awarding benefits to temporary workers; increasing attention to health and safety issues; reducing overtime hours; raising housing allowance; and providing workers with contracts. 9. The...
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