In 1879 Singapore became one of the first cities in the East to have telephone service. Singapore Telephone Board (STB) was incorporated as a statutory board with exclusive rights to operate telephone service within Singapore. STB and Telecommunications Authority of Singapore (TAS) merged in 1974. In 1988, a subsidiary, Singapore Telecom International, was formed. This marked the beginning of SingTel’s expansion into overseas markets. The corporatisation of SingTel in 1992 was followed by its Initial Public Offering a year later. It remains Singapore’s largest ever IPO. The SingTel Group is Asia’s leading communications group with more than 130 years of operating experience and has played a pivotal role in the country’s development as a major communications hub which provide a wide spectrum of multimedia and Info-Communications Technology (ICT) solutions, including voice, data and video services over fixed and wireless platforms.
Business and Development
Today, SingTel continue to lead and shape the local digital consumer market and the enterprise ICT market. They are a major communications player in Asia and Africa through their strategic investments in six regional mobile operators, namely Telkomsel (Indonesia), Globe Telecom (the Philippines), Advanced Info Service (Thailand), Warid Telecom (Pakistan) and PBTL (Bangladesh). The Group also has investments in Bharti Airtel (India), which has significant presence in Bangladesh, Sri Lanka and Africa. They are a long term strategic investor and work closely with the associates to grow the business, by leveraging their scale in networks, customer reach and extensive operational experience. The Group serves 468 million mobile customers around the world. In May 2009, SingTel signed A$500 million, five-year contract with ANZ to provide telecommunications and managed network services to ANZ in Australia and 30 countries across Asia and the Pacific to support ANZ’s super regional strategy. Optus Mobile delivered a strong 13% growth in service revenue and outperformed the market, led by robust customer acquisitions and increased penetration of smartphone. In June 2009, SingTel launched AMPed in partnership with Universal Music Group and has won the coveted “Best Mobile Music Service” Award.
Associates and Partners
Advanced Info Service (AIS) is the largest mobile communications operator in Thailand and the third largest listed company on the Stock Exchange of Thailand in terms of market capitalisation. As at 31 March 2011, AIS had 32.0 million mobile subscribers.
Bharti Airtel Limited (Bharti Airtel) is India's leading private sector provider of telecommunications services. It offers mobile, fixed-line, long distance, broadband, enterprise services and digital TV through IPTV and DTH. It is listed on the National Stock Exchange and the Stock Exchange, Mumbai. Bharti Airtel is the only private telecom operator with an 'all India' presence offering mobile services in all 23 licensed circles. As at 31 March 2011, Bharti Airtel had 212 million mobile subscribers in Africa and South Asia.
Globe Telecom (Globe) is one of the largest mobile communications services providers in the Philippines. It is listed on the Philippine Stock Exchange. As at 31 March 2011, Globe had 27.3 million mobile subscribers.
Pacific Bangladesh Telecom Limited (PBTL) is the only CDMA operator in Bangladesh. As at 31 March 2011, PBTL had 1.8 million mobile subscribers.
PT Telekomunikasi Selular (Telkomsel) is the leading operator of cellular telecommunications services in Indonesia, with over 29,000 radio base stations providing nationwide coverage. As at 31 March 2011, Telkomsel had 99.4 million mobile subscribers.
Warid Telecom (Warid) is one of the fastest-growing telecommunications companies in Pakistan. The company launched its services in Pakistan in May 2005, and has a 15-year licence to...
References: http://business-strategy-competition.knoji.com/Singapore Telecom-businesslevel-strategy/
From case study 1 – Singapore Telecom: Strategic Challenges
Please join StudyMode to read the full document