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Sillabus Mkt438

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Sillabus Mkt438
|[pic] |Syllabus |
| |School of Business |
| |3 credits |
| |MKT/438 Version 7 |
| |Public Relations |
| |Schedule:12/17/2012 - 02/11/2013 |
| |Campus: ESCORIAL LEARNING CENTER |
| |Group ID: EBK1212M |

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Course Description

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies

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