Running head: SERVICE REQUEST SR-KF-013
Service Request SR-kf-013 for Kudler Fine Foods
University of Phoenix Online
Manuel Torres, MSc
September 14, 2009
Kudler Fine Foods put forth a service request for the development of its Frequent Shopper Program. According to Apollo (2004), this program will track purchases of individuals to accumulate loyalty points for redemption by the customer. The loyalty points will be redeemable for gift items, specialty foods and other products or services. The behavior patterns of customer purchases will directly help Kudler Fine Foods to produce sales events. The following paragraph will focus on the newly proposed electronic commerce website. After laying out the aspects of electronic commerce, the issue of legality will be brought forth. Once the legal aspects of the frequent shopper program are understood, ethics can be brought to the table. Security considerations will be proposed with a financial analysis to justify expenditures with the development of the frequent shopper program. Finally, weigh the benefits and liabilities for the proposed frequent shopper program. Electronic Commerce Aspects
Kudler Fine Foods has proposed creating an electronic sales database of all their products that can be linked to a website. In return this will allow customers to purchase any of his or her items online and have them shipped to his or her homes. With the creation of this electronic commerce, loyalty points can be added to online purchases as well as physical purchases. The loyalty points can also be redeemed for gift items and specialty foods on the website. Before a customer can purchase products online they must register their name, e-mail address, mailing address and credit card information. After providing the proper information they will be prompted to create a user name and password for future use. When an account is set up for a customer, bonus loyalty points could be given...
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