Semiotics mindmap
Semiotics Mind Map
1. Process school.
Figure: See section 6.
“’It sees communication as a process by which one person affects the behaviour or state of mind of another” Fiske (2011: 2)
The Message
2. Semiotics
Figure: See section 7.
“The second school (semiotics) sees communication as the production and exchange of meanings” Fiske (2011: 2)
Signification __?
The message interacts with people on order to produce meanings
The Message
3. Signs and Codes
“Signs are artefacts or acts that refer to something other than themselves; that is, they are signifying constructs. Codes are the systems into which signs are organized and which determine how signs may be related to each other.“ Fiske (2011: 3, b)
4. Redundancy
High predictability: Low of information. To be told something expected.
Examples: repetitions, “Hi”, respelling etc.
Vital communication:
Technical: Accuracy of decoding
Social: For large audiences
Fiske (2011: 9) “That which is predictable or conventional in a message… the result of high predictability”
More or less redundant highly redundant
5. Entropy Low Predictability: High of information. To be told something unexpected.
New information = low credibility
Technical: Not accuracy of decoding
Social: for small audiences
Fiske (2011: 9) “maximum unpredictability”
More or less entropic highly entropic
6. Shannon and Weaver’s model of communication
Fiske (2011: 6)
Shannon and Wearver (1949)
Process school. A linear process. Encoding / decoding
7. Figure: Messages and meanings
Fiske (2011: 4)
Fiske: messages and meanings
Semiotic school. A triangular process. Interaction
Focus on the reader (receivers) culture, time, experience and the context
Meaning creation: “A process of negotiation between writer/reader and text” (Fiske: 80)
8. “Bit”
“We can use the unit “bit” to measure information” Fiske (2011: 8)
Bit = binary digit
Measures Yes/No choices.
9. Semiotics
1. Process school.
Figure: See section 6.
“’It sees communication as a process by which one person affects the behaviour or state of mind of another” Fiske (2011: 2)
The Message
2. Semiotics
Figure: See section 7.
“The second school (semiotics) sees communication as the production and exchange of meanings” Fiske (2011: 2)
Signification __?
The message interacts with people on order to produce meanings
The Message
3. Signs and Codes
“Signs are artefacts or acts that refer to something other than themselves; that is, they are signifying constructs. Codes are the systems into which signs are organized and which determine how signs may be related to each other.“ Fiske (2011: 3, b)
4. Redundancy
High predictability: Low of information. To be told something expected.
Examples: repetitions, “Hi”, respelling etc.
Vital communication:
Technical: Accuracy of decoding
Social: For large audiences
Fiske (2011: 9) “That which is predictable or conventional in a message… the result of high predictability”
More or less redundant highly redundant
5. Entropy Low Predictability: High of information. To be told something unexpected.
New information = low credibility
Technical: Not accuracy of decoding
Social: for small audiences
Fiske (2011: 9) “maximum unpredictability”
More or less entropic highly entropic
6. Shannon and Weaver’s model of communication
Fiske (2011: 6)
Shannon and Wearver (1949)
Process school. A linear process. Encoding / decoding
7. Figure: Messages and meanings
Fiske (2011: 4)
Fiske: messages and meanings
Semiotic school. A triangular process. Interaction
Focus on the reader (receivers) culture, time, experience and the context
Meaning creation: “A process of negotiation between writer/reader and text” (Fiske: 80)
8. “Bit”
“We can use the unit “bit” to measure information” Fiske (2011: 8)
Bit = binary digit
Measures Yes/No choices.
9. Semiotics