Sales Management

Topics: Consumer, Tourism, Consumer behaviour Pages: 15 (4375 words) Published: September 14, 2013
Consumer Behaviour 201
Group Assignment

Consumer Reactions to the Araluen Botanic Park Website

Based on the data you have collected, you can derive findings for the questions below. Where applicable, it is recommended that you include charts or bar charts to better explain your results. Colour your charts and graphs to make it more presentable. Please follow the instructions on each question closely.

Use this as your cover sheet for the assignment. Please fill in the following information.

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Question 1: Understanding demographics (5 marks)

a) Based on the information collected, draw a pie chart to illustrate the proportion of males vs. females. Provide percentages in your pie chart. (1 mark)

| Male vs. Female| The number of group| The percentage of group(%)| 1| Male| 30| 50|
2| Female| 30| 50|

b) Draw a pie chart to illustrate the number of age groups you have and also the number of respondents within each age group. From the results, which is largest age group? (2 mark)

| Age group| Number of respondent| Percentage of the respondent (%)| 1| Under 20 years| 12| 20|
2| 21-34 years| 44| 73|
3| 35-44 year| 1| 2|
4| 45-54 years| 0| 0|
5| 55-64 years| 3| 5|
6| 65 years above| 0| 0|

The largest age group in the data is age within 21-34 years old which is 44 respondents.

c) Draw a bar graph to illustrate the annual income of the respondents. (2 mark)

Question 2: Araluen Botanic Park Website (10 marks)

a) Draw a pie chart to illustrate how many people have been to Araluen Botanic Park before. (2 marks)

| Respondent that have been to Araluen Botanic Park| The number of respondent that has been to Araluen Botani Park| The percentage of respondent that has been to Araluen Botanic Park (%)| 1| Yes| 2| 3|

2| No| 58| 97|

b) Draw a 3 pie charts to illustrate how many people intend to visit Araluen Botanic Park in the next 12 months. (6 marks)

1| I intend to visit Araluen Botanic Park in the next 12 months| 2| I plan to visit Araluen Botanic Park in the next 12 months| 3| I will expend effort to visit Araluen Botanic Park in the next 12 months|

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| Agree or Disagree| The number of respondent that has intended to visit Araluen Botanic Park in the next 12 months| The percentage of respondent that has intended to visit Araluen Botanic Park in the next 12 months (%)| 1| Strongly Disagree 1| 17| 28.33|

2| Strongly Disagree 2| 13| 21.67|
3| Strongly Disagree 3| 9| 15|
4| Neutral 4| 12| 20|
5| Strongly Agree 5| 7| 11.67|
6| Strongly Agree 6| 1| 1.67|
7| Strongly Agree 7| 1| 1.67|

| Agree or Disagree| The number of respondent that has plan to visit Araluen Botanic Park in the next 12 months| The percentage of respondent that has plan to visit Araluen Botanic Park in the next 12 months (%)| 1| Strongly Disagree 1| 11| 18.33|

2| Strongly Disagree 2| 16| 26.67|
3| Strongly Disagree 3| 13| 21.67|
4| Neutral 4| 11| 18.33|
5| Strongly Agree 5| 7| 11.67|
6| Strongly Agree 6| 1| 1.67|
7| Strongly Agree 7| 1| 1.67|

| Agree or Disagree| The number of respondent that has expend effort to visit Araluen Botanic Park in the next 12 months| The percentage of respondent that has expend effort to visit Araluen Botanic Park in the next 12 months (%)| 1| Strongly Disagree 1| 11| 18.33|

2| Strongly Disagree 2| 8| 13.33|
3| Strongly Disagree 3| 13| 21.67|
4| Neutral 4| 19| 31.67|
5| Strongly Agree 5| 3| 5|
6| Strongly Agree 6| 4| 6.67|
7| Strongly Agree 7| 2| 3.33|

c) Based on the information collected, draw a bar graph to show past visitors to Araluen Botanic Park have a higher or lower intention to visit...


References: Araluen Botanic Park. 2013. “Disclaimer.” Araluen Botanic Park. Accessed April 15, http://www.araluenbotanicpark.com.au/disclaimer/
Babin, Barry J and Eric G.Harris
Elliott, Greg, Sharyn Rundle-Thiele and David Waller. 2010. Marketing Second edition. Milton,
Queensland: John Wiley & Sons Australia Ltd.
Mahalingam Eugene. 2010. The Star Online. “Newspaper ads still the most effective”. http://biz.thestar.com.my/news/story.asp?file=/2010/1/23/business/5520555&sec=business
(Accessed May 25)
Pal Seo. 2013. Business 2 community. “Using Social Networks for marketing” http://www.business2community.com/social-media/using-social-networks-for-marketing-0495602 (Accessed May 25)
PR Loyalty Solutions Connecting Businesses with their Communities
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