S.W.O.T

S.W.O.T Analysis on Fresin Fries

Summary Fresin Fries started in Singapore sales gourmet fries in a cone with sauce of choice. The concept was derived from Belgium, the fries would be fresh cut and fried twice. Their goal is to provide quality food and services, the is to create a youthful and fresh experience for their future customers. FF will offer nothing but fresh Belgium fries, sandwiches, and a variety of uniquely blended sauces, served with home-style care. Fresin Fries hours of operations are 10am-9pm. A different selection of sauces will be featured and available every three months, along with the featuring of new sauces they will be introducing new Italian soda flavors.

Strengths
Quality food
Offering and selling nothing but fresh food will draw the attention from people who prefer to eat healthy versus processed food like other restaurants .
Hours of Operation
Opening to the general public at 10am-9pm, are very flexible and convenient hours.
Youthful and Fresh Surroundings
Imitated from other successful establishments, statistics has shown a huge interest in these type of restaurant styles. Targeting the majority of the core market ages 18-35.
Variety
Everyone loves a variety or to feel like they have a choice. By offering a variety and changing the selections of sauces and soda will make people visit more.
Company Ownership
FF is owner by two individuals, Sam Sauce and Guy Fry. They have over 10 years experience between them with the food industry.
Marketing
Innovative packaging for products are more interesting than competitors, also the sales of supporting merchandise.
Future Products
By introducing future products and services will keep people interested in your establishment. Which goes back into keeping everything fresh idea. Some of the upcoming products will be; value meals, private parties, and added menu options.

Weakness
Marketing Analysis
Appealing to a certain age group or source will cut out future advancement into other venues. People from other age groups poses a much higher profit volume, due to income and other living situations.
Pricing
Can be challenging to keep a budget when providing fresh food, due to the economy constantly changes. It will be difficult to set a fair price that not only profit but appeal to your targeted market while still competitive pricing with other competitors.
Brand Challenges
The ability to stand out from western fast food services, they’re similar restaurant styles like FF and maybe be over shadowed by the more established ones.

Opportunities
Marketing Needs
Due to the high rise in eating fresh, FF will become more appealing to many due to their style. Also people love variety so FF will spread fast just by word of mouth.
Foreign Franchising
The ability to be franchised in the western parts, appeals to western eating habits and style.
High Sale Volume
People tend to be drawn to innovative and fusion inspired foods, which in return creates a higher sales volume for FF.
Menu Expansion
Leaves room for FF to expand their unique menu, to appeal to other genres, in return increases sales.
Industry Trends
Within the past 10 years industry trends have shifted, and are on the rise. Which means nothing but positive growth for FF.

Threats
Budget Projection
Due to using fresh products you have to keep in mind natural disasters or if something happens with your supplier. You could blow your entire budget on providing fresh products.
Competitors
There a similar restaurants like FF, and there may not be a place for you in the fast food world. People love new things but they also love what they know and used to.
Sales Forecast
May not launch the way it is planned due to people not as interested in the services FF offer. Which could cause a high loss to profit ration.
Product Expansion
FF has to be knowledgeable to what is needed and favored most, if not it can result in the loss of money and/or products.

Conclusion
Fresin Fries has a very bright future in the fast food industry. From the S.W.O.T above it can be seen how a organization can be strengthen, opportunities seized, and how to minimize weakening and threatening factors with in a business plan.