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R&R Case

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Entrepreneurial Finance 2013 - Case Assignment Questions
R&R R&R case brings up major themes that we will see over and over again in this course. This case also differs significantly from most of the other case you will read in this course as it provides a full story of an entrepreneurial venture. In most other cases in this course, the entrepreneur is faced with a decision/dilemma at the time of case. In these cases I will ask you to put yourself in the entrepreneur’s shoes and come up with a course of action that you would undertake if you were in the same situation. Turning back to the R&R case, clearly Bob Reiss appears to be a successful entrepreneur but it is worth digging for factors that may explain why he was successful. The individual write-up assignment is geared towards making you aware of how I expect you to prepare for cases. The assignment questions are broadly classified in to two types. 1. “Putting the facts together” type of questions. These types of questions rely largely on your ability to read the case and to be able to assemble related facts that are scattered throughout the case. These questions do have a “Right” or “Wrong” answer as they are simple facts from the case. I will rarely assign such questions after this write-up. However, I am assigning them for this first assignment to show you how I expect you to prepare for the second type of questions which is described below. 2. “What, why, when and how should some action be taken?” While these types of questions do not have clear “Right” or “Wrong” answer – I do have a mental framework of “Right” or “Wrong” approach to answering such questions. First, since the course is designed to focus on the entrepreneur, you should come to class every day prepared to think and acts like the entrepreneur in the case. You will need to present the analysis that leads you to make a particular decision and to explain the plan you have for implementing your decision. Your goal should be to

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