Public Relations Campaign Proposal

Topics: Social network service, Extracurricular activity, High school Pages: 5 (1035 words) Published: September 7, 2013
Hopkins county madisonville public library

pUBLIC RELATIONS CAMPAIGN PROPOSAL

bY: sTEPHANIE l. mARTIN

Table of Contents

Contact Information & Hours of OperationPage 3

Purpose StatementPage 3

About the Hopkins County Madisonville Public LibraryPage 4

Type of CampaignPage 4

Reason for the CampaignPage 5

Overall Goal of CampaignPage 5

Objective & StrategiesPage 6

Description of Two TacticsPage 7

Research ReferencesPage 8

Hopkins County madisonville Public library (HCMPL)

Main Location:455 Madison Square Drive
Madisonville, KY 42431

Tel: (270) 825-2680
Fax: (270) 452-2451

Monday – Friday: 10am-7pm
Sat: 10am-5pm
Sun: CLOSED

Extended Location:103 West Ramsey Street
Dawson Springs, KY 42408

Tel: (270) 797-8990

Tuesday – Friday: 10am-5:30pm
Sat: 10am-3pm
Sunday – Monday: CLOSED

Email Address: library@publiclibrary.org

HCMPL’s Purpose Statement

“We make available ideas and information to all and we strengthen our community by promoting individual and lifelong learning.”\

About the hcmpl

Hopkins County Madisonville Public Library (HCMPL) opened in 1921 in the back of Miss Georgia Bishop’s shop. After moving several times and purchasing other properties to expand, the HCMPL now has over 85,000 books (an annual circulation of over 200,000). These are currently available to over 37,000 library card holders in the Western Kentucky area. (You do not have to be a permanent resident of Hopkins County to have a library card.) They also provide outreach services, computer services, and online resources, while hosting many events for the surrounding communities. HCMPL receives monies from an inter-local agreement between the City of Madisonville and Hopkins County governments, as well as from the state of Kentucky based on a KDLA formula. County funding supplies the biggest portion of their income. It also limps along on donations, fundraisers, and grants to help support its extracurricular functions. Grants are great ways for the HCMPL to receive funding; however, they are very unreliable and difficult to get. For this reason, the library budgets on city and county funding and (usually) only has extracurricular activities if they can raise the money to fund them.

type of campaign
The HCMPL needs a Standing Campaign for the reasons described in the next section.

Reasons for the Campaign
At the moment, the HCMPL major business goal is to be moved into a more permanent facility. (Their original building has structural damage.) The organization is trying to achieve this while they continue to operate and serve the public. Funding this move is coming directly from the budget allocated to them from the county. Unfortunately, this leaves little to be used for the programs and resources the library provides the public. This is where donations and fundraisers are needed. Unfortunately, reports show that their current promotions are not reaching their intended audiences. Word of mouth seems to be their best way to inform. Following this would be articles in the local newspaper, then social networking (Facebook, Twitter, etc). The in-house promotions do quite well with posters, flyers, etc. Although they spread awareness, they do not help as much to raise funds. In order to continuing running their programs, the organization is going to have to incorporate a new public relations campaign that can raise the interest of the public and gain the support that they need to keep providing these resources and programs throughout the duration of their move.

overall Goal of campaign
To raise the funds needed to maintain the libraries extracurricular activities and resources during the 2 months of their move, thereby establishing another source of income to pay for these expenses on an ongoing basis (permanently).

Objectives & Strategies
1) Promote the extracurricular activities and resources that are available...

References: About HCMPL. (2012, August 1). Hopkins County Madisonville Public Library. Retrieved December 1, 2012, from http://www.publiclibrary.org/index.php?option=com_content&view=article&id=1&Itemid=3
Library Public Relations. (2008, June 1).Ohio Library Council. Retrieved December 1, 2012, from http://www.olc.org/marketing/4pr.htm
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