Profit planning
Congratulations, you are now in charge of a $100,000,000 corporation. Your company manufactures sensors. Sensors are devices that observe physical conditions. Your sensors are installed into the products your customers sell. Sensors are everywhere. Almost any product that has an automated function requires some sort of sensor.
Your company was created when the government split a monopoly into identical competitors. When the company was a monopoly, operating inefficiencies and poor product offerings were not addressed because customers had no other choices.
Competition in the post-monopoly era means you can no longer ignore these issues. If you do, competitors with better products, lower prices or both, will leave you in the dust.
The tools you need to stay ahead of the completion are located in the Getting
Started, the Decisions, and the Reports areas.
The Industry Conditions Report describes in detail the business environment specific to your simulation including descriptions of what your customers want. You and your competitors have access to an industry newspaper called the
Capstone Courier. The Courier is a complete year-end report on the sensor industry including customer buying patterns, product positioning, manufacturing capacity and public financial information.
The Annual Reports offer expanded information that is available only to your company. There are three reports: A balance sheet, a cash flow statement and an income statement.
You will use the Capstone Spreadsheet to enter departmental decisions. The spreadsheet is available in two versions: Web and Excel.
You access company departments from the Decisions menu. You have four main departments: Research & Development or R&D (where you revise and invent products), Marketing (where you price your products, establish sales and promo budgets and enter forecasts), Production (where you schedule manufacturing runs), and Finance (where you ensure your company has the funds it
Your company was created when the government split a monopoly into identical competitors. When the company was a monopoly, operating inefficiencies and poor product offerings were not addressed because customers had no other choices.
Competition in the post-monopoly era means you can no longer ignore these issues. If you do, competitors with better products, lower prices or both, will leave you in the dust.
The tools you need to stay ahead of the completion are located in the Getting
Started, the Decisions, and the Reports areas.
The Industry Conditions Report describes in detail the business environment specific to your simulation including descriptions of what your customers want. You and your competitors have access to an industry newspaper called the
Capstone Courier. The Courier is a complete year-end report on the sensor industry including customer buying patterns, product positioning, manufacturing capacity and public financial information.
The Annual Reports offer expanded information that is available only to your company. There are three reports: A balance sheet, a cash flow statement and an income statement.
You will use the Capstone Spreadsheet to enter departmental decisions. The spreadsheet is available in two versions: Web and Excel.
You access company departments from the Decisions menu. You have four main departments: Research & Development or R&D (where you revise and invent products), Marketing (where you price your products, establish sales and promo budgets and enter forecasts), Production (where you schedule manufacturing runs), and Finance (where you ensure your company has the funds it