Product Mgt
Pamantasan ng Lungsod ng Valenzuela
Poblacion II, Malinta, Valenzuela City
Pantene
Marketing Plan
Ivy Ellaine C. Concepcion
BSBA MM 3-1
Professor Rosalinda G. Mayor
Product Management
Table of Contents
Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics
* Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations * Socio-cultural * Technological * Economic, Environmental/Natural * Political and Legal G. Microeconomic Considerations
I. Executive Summary
Pantene shampoo is a product from Procter and Gamble for all kind of infected and damage hairs. The company has registered its head office at 34 sectors, Noida. Pantene introduced the shampoo satisfied the need of those persons who really care for their hairs with the different segmentation and it will definitely increase the circle of their segmentation as per the customer need. Pantene serves men, women, and children because Pantene knows the customers need and customer satisfaction. Pantene is able to serve the entire family with its different products as per the customers need. While there are many "shampoo products" like Lux, Head & shoulder, dove and many more but Pantene will excel due to its attention to detail regarding customer needs and attention. Through unheralded customer satisfaction, Pantene will slowly but surely gain market share as it serves the entire family, creating long-term relationships.
II. Situation Analysis
A. Industry Analysis
COMPANY PROFILE
Three billion times a day, P&G brands touch the lives of the people around the world. This is the company which is rooted in the principles of personal integrity, respect for the individual and doing
Poblacion II, Malinta, Valenzuela City
Pantene
Marketing Plan
Ivy Ellaine C. Concepcion
BSBA MM 3-1
Professor Rosalinda G. Mayor
Product Management
Table of Contents
Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics
* Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations * Socio-cultural * Technological * Economic, Environmental/Natural * Political and Legal G. Microeconomic Considerations
I. Executive Summary
Pantene shampoo is a product from Procter and Gamble for all kind of infected and damage hairs. The company has registered its head office at 34 sectors, Noida. Pantene introduced the shampoo satisfied the need of those persons who really care for their hairs with the different segmentation and it will definitely increase the circle of their segmentation as per the customer need. Pantene serves men, women, and children because Pantene knows the customers need and customer satisfaction. Pantene is able to serve the entire family with its different products as per the customers need. While there are many "shampoo products" like Lux, Head & shoulder, dove and many more but Pantene will excel due to its attention to detail regarding customer needs and attention. Through unheralded customer satisfaction, Pantene will slowly but surely gain market share as it serves the entire family, creating long-term relationships.
II. Situation Analysis
A. Industry Analysis
COMPANY PROFILE
Three billion times a day, P&G brands touch the lives of the people around the world. This is the company which is rooted in the principles of personal integrity, respect for the individual and doing