Preview

Product Life Cycle Theory

Good Essays
Open Document
Open Document
1285 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Product Life Cycle Theory
Patrick Kuntara Harpranata Silangit
12/327016/EK/18732
Economics
Product Life Cycle (PLC) Theory:
(Answering the Failure of H-O Theory)
By Endang Sih Prapti
Summary
Abstract
One of the hypotheses that were existed in the world about the trading of goods and service is called the H-O; the theory said that the international trading would only happen inside countries that have different resources; Labor rich country will trade with capital rich country. However, the theory is not really working on the international trade, 60% of the trading volume in the world only happens with the developed country which rich of the same input which is capital. Therefore, because the H-O theory is not effective then it appears a new theory called the product life cycle. This product life cycle does not only explain about why the international trading dominated by the trading between the developed countries, but also explains about the background of emergence the multinational corporation.
Transformation from H-O theory to PLC theory
Improvement of a theory is on the improvement of the assumption. H-O theory is still a comparative statistical international trade which almost all variable is considered as exogenous or fixed (the changing is specified outside the model). It made there is a tendency that discussing international trade is just talked around assumption. In reality a lot of variable in H-O theory had changed in endogenous model, so it cannot be generally applied. It can only represent trading between labor-rich country and capital-rich country which only 40% of international trading volume. Further this theory weakness gives the opportunity of emergence of new international trade that can also represent another 60% of international trade in developed country, which is PLC theory. The new theory uses dynamic variable as driving motives of international trade and also can explains about the background of emergence the multinational corporation.
Dynamic

You May Also Find These Documents Helpful

  • Powerful Essays

    There are many theories given by different group of researchers about the existence of multinational enterprises or MNE's. According to John Cantwell, it was in the 1970's and 1980's that many theories on MNE's were proposed. These theories were either general theories of MNE's which were called the main institution for international production or the theories on foreign direct investment, the means by which international production is done ( Pitelis, Christos N. and Sugden, Roger, The nature of the Transnational firm, Pg 10). Amongst the most famous are the Hymer's theory of international production, the internalization theory put forward by Buckley and Casson, Dunning's Eclectic Paradigm, and the evolutionary theory given by Kogut and Zander. Hymer's theory is based on the assumption of market failure and market imperfection and he argues that firms internationalize to increase their market power. The internalization theory is based on transaction costs and market imperfection. Dunning's eclectic paradigm explains the nature of MNE's as to why and when firm decides internationalize or setup production abroad. Evolutionary theory is based on the knowledge and resource based view of the firm (Dr. Ramirez, Paulina, lecture 2, International Business Theories).…

    • 2161 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    After the emergence of transnational corporations, economists began their careers into the study of economic globalization, therefore, the cross-border operation has become more sophisticated with many theories. Among them, the concept of a global value chain has played an important role in the development of multinational. This essay will focus on the evolution of the value chain.…

    • 544 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A. Japan receives as much FDI as it exports, making it a major player on both fronts.…

    • 965 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Glo-Outsourcing

    • 12894 Words
    • 52 Pages

    Dean, J.M., K.C.Fung, and Z Wang, 2007. “Measuring the Vertical Specialization in Chinese Trade.” U.S. International Trade Commission, Office of Economics Working Paper, No. 2007-01-A. Dedrick, J., K.L. Kraemer, and G. Linden, 2010. “Who profits from innovation in global value chains? A study of the iPod and notebook PCs.” Industrial and Corporate Change 19(1), 81-116. Dixit, A.K. and G.M. Grossman (1982), Trade and Protection with Multistage Production, Review of Economic Studies, Vol. 49, No. 4, pp. 583-594. Doh, J. (2005). “Offshore outsourcing: implications for international business and strategic management theory and practice”, Journal of Management Studies, 42(3), pp. 695-704. Dossani, R and M. Kenney, 2003. “Lift and Shift; Moving the back office to India” Work in Progress (Sept.). Information Technologies and International Development, 1(2): 21–37. Massachusetts Institute of Technology, Cambridge, MA. Escaith, H. L., Lindenberg, N., and S. Miroudot. 2010. “International Supply Chains and Trade Elasticity in Times of Global Crisis.” Economic Research and Statistics, World Trade Organization, January 30. Feenstra, R. 1998. “Integration of trade and disintegration of production in the global economy.” Journal of Economic Perspectives, 12(4): 31-50. Fröbel, F., J. Heinrichs and O. Kreye. 1980. The New International Division of Labor, Cambridge: Cambridge University Press. Gary Gereffi and Karina Fernandez-Stark. 2010. “The Offshore Services Value Chain: Developing Countries and the Crisis.” Report prepared for World Bank project on “Global Value Chains and the Crisis.” World Bank Policy Research Working Paper 5262 (April). Gereffi, G. 1994. “The organization of buyer-driven global commodity chains: how U.S. retailers shape overseas production networks”, Pp.…

    • 12894 Words
    • 52 Pages
    Powerful Essays
  • Good Essays

    The marketing objective for the iPod MP3 player is to be the leading supplier of MP3 players in all markets in which the company operates and to increase brand awareness to 60 percent of its customers. iPod’s marketing strategies is differentiated the market for their products are characterized in gender, age, and the desire for image. The Apple iPod is targeted at teenagers and young adults.…

    • 895 Words
    • 4 Pages
    Good Essays
  • Good Essays

    International Simulation

    • 1136 Words
    • 5 Pages

    We know that all countries depend on international trade for some aspect of survival. Different countries and nations have fluctuating production levels of goods and services that…

    • 1136 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Cemex Fdi

    • 691 Words
    • 3 Pages

    Alternatively, it may be more profitable for the firm to license a foreign company to produce its product for sale in that country. The product life-cycle theory ignores these options and, instead, simply argues that once a foreign market is large enough to support local…

    • 691 Words
    • 3 Pages
    Good Essays
  • Better Essays

    A company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products, most commonly referred to as "knock-offs." The demand is so high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a special team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the arrest of nearly 1,000 counterfeiters (LV, 2005). The LV logo has become an icon in the designer luggage, handbags and accessories market. The words Louis Vuitton are the code for describing an internationally recognized and exclusive fashion empire.…

    • 1265 Words
    • 6 Pages
    Better Essays
  • Best Essays

    New Trade Theory Is a Myth

    • 2873 Words
    • 12 Pages

    Kanta Ray, Dr Pradeep (2011), MGMT 2101 Lecture 3 New Trade Theories and International Product, School of Organisation and Management, University of New South Wales, Sydney, p.1-4.…

    • 2873 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    The time you need in order to sell your products on a market and recover your investments shrinks therefore companies reassess the product life cycle costs.…

    • 364 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    finance and theories

    • 7424 Words
    • 30 Pages

    Part II Core Theory: Classic International Trade Theories Table of Contents Part II Core Theory: Classic International Trade Theories.........................2 1. Mercantilism ...........................................................................................2 The Classical World of David Ricardo and Comparative (Chapter 3) .......3 Advantage ...................................................................................................3 Absolute Advantage and Comparative Advantage .....................................5 Problems of Using Absolute Advantage to Guide Allocation of Tasks......…

    • 7424 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Why Countries Trade

    • 9708 Words
    • 39 Pages

    Chapter Outline I. Introduction II. International Trade Versus Interregional Trade  international trade occurs for the same reasons as interregional trade  gains from technology and gains from trade III. Trade in an Individual Product  trade in cloth (U.S./India) — Figure 2.1  supply and demand  the effects on India and the U.S. IV. Trade Based on Absolute Advantage A. Absolute Advantage  PASSPORT: Football Games, Rats, and Economic Theory  PASSPORT: Mercantilism  Table 2.1 B. The Gains from Specialization and Trade with Absolute Advantage  gains from trade — Table 2.2  the labor theory of value V. Trade Based on Comparative Advantage A. Comparative Advantage  Table 2.3  David Ricardo  Babe Ruth B. The Gains from Specialization and Trade with Comparative Advantage  PASSPORT: Principal Exports of Selected Countries — Table 2.4  Change in world output — Table 2.5 VI. Trade Based on Opportunity Costs A. Opportunity Costs  PASSPORT: Labor Costs as a Source of Comparative Advantage — Table 2.6 B. The Gains from Specialization and Trade with Opportunity Costs  Table 2.7  Autarky VII.…

    • 9708 Words
    • 39 Pages
    Powerful Essays
  • Best Essays

    In modern nowadays world economy we have open market with free trage, we can see globalization, internationalization, integration between countries. These mentioned forses are considered to be more positive than negative. Whenever with international trade here arises differencies between trading countries: different standards, limitations, requirements, nomenclature systems. To…

    • 3862 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Philippine Industrialization

    • 21093 Words
    • 85 Pages

    year when the global economic system we now know has emerged, that is, via the World Trade Organization. Nevertheless, increasing economic relations between and among countries, primarily in the form of international trade and direct investments, were found to…

    • 21093 Words
    • 85 Pages
    Good Essays
  • Good Essays

    International Trade

    • 611 Words
    • 3 Pages

    International trade is the purchase, sale or exchange of goods and services across national borders (Wild, Wild & Han 2006). This type of trade has rose to a global economy, in which prices, or demand and supply, influence and are affected by world events. The opportunity to be exposed to both goods and services not available in their own countries are given by trading globally. Let's take a simple example. If you go into a supermarket and are able to buy Brazilian coffee, South American bananas, and Japan Fuji apples, you are experiencing the results of international trade. Typically, international trade is more costly than domestic trade because of extra expenditures such as tariffs, time spending due to border delays and expenses associated with country differences such as the legal system, language or culture. There are various trade theories regarding international trade which are mercantilism, absolute advantage and comparative advantage.…

    • 611 Words
    • 3 Pages
    Good Essays