Print Media

Topics: Advertising, Newspaper, Mass media Pages: 22 (6182 words) Published: January 26, 2013
Business strategy
Project on
Print media industry

Submitted by:
Aloka pendharkar
Neha alreja
Rishav chowdhary
Priyamwada saraswat
Preksha shah

Print media as a traditional media plays a significant role in the development communication of a country. The Government often relies on print media to secure wide coverage of messages through various newspapers and journals. In India, print media strengths have largely been shaped by its historical experience and, in particular, by its association with the freedom struggle as well as movements for social emancipation, reform, and amelioration. At present various modern and sophisticated technologies are using by the print media in both developed and under-developed countries and they also face stiff competition from electronic media.

India is one of the largest newspaper markets with more than 107 million copies circulated daily, surpassing China and accounting for more than 20 percent of all dailies in the world. And Unlike the global print industry, which is moving towards digitization and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. It is not to say that there has been no effort towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. And any significant change in this trend over the next five years is not expected. Today the total literate population in India is estimated to be 579 million with over 30 percent readership penetration. The Indian print media is a highly fragmented industry comprising of 77,600 newspaper types in multiple languages and as of 2010, there were 613 pending newspaper requests for registration.

Market Analysis of Indian Print Media and study of its Evolution Strategies. 3. SCOPE OF THE PROJECT
The report focuses on the study of Indian print media market, the trajectories of its growth and fallout in the past decade and then discusses about the future path. The study is based on internet research and all the data, analytics and graphs have been taken from surveys by established brands. 4. METHODOLOGY

The Methodology involved data collection from Secondary sources. Intense content search from internet has been used to collect the information. The study has been thoroughly supported by charts and graphs for better level of comprehension. Reports from TAM media research,, AdEx India, Centre for monitoring Indian economy, research papers, respective companies’ website, books and articles were also taken into consideration.

5.1 Media and Entertainment Sector
India is one of the largest media consuming markets in the world. The Indian media and entertainment (M&E) industry is one of the fastest growing industries. Before moving further let us first understand the terms Media and Entertainment. Media is the medium of communication. Whereas Entertainment is an action, event or activity that aims to entertain, amuse and interest public. As per a recent report by PWC India is certainly on the verge to witness major growth in E&M industry after only to China. The M&E industry is expected to reach a CAGR of 14 percent i.e. INR 1,275 billion by 2015 (SOURCE: ficcikpmg report 2011). This can be attributed to the growing subscription revenues, resurgence in advertising and emergence of new profitable avenues . The emerging avenues brings with it added burden of understanding the market and building appropriate strategies. The industry is witnessing the mushrooming of new players and wide shift in their offerings. There are still more than 250 channels awaiting approval, the demand is also expected to grow due to the expansion of DTH channels, expected rise in advertising to GDP ratio...

References: * FICCI-KPMG Indian Media and Entertainment Industry Report 2012
* The Economic Times Article “Recent media deals point to consolidation in the industry: Experts”
* Indian Brand Equity Foundation Article “ Media and Entertainment Industry March 2012”
* India Entertainment and Media Outlook 2011
* “ Hitting the high notes “ FICCI-KPMG Indian Media and Entertainment Industry Report
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