Discuss the significance of organizational culture in the performance of an organization explains the various factors included under OCTAPACE. Ans.
Organizational culture is the collective behaviour of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits. It is also the pattern of such collective behaviours and assumptions that are taught to new organizational members as a way of perceiving, and even thinking and feeling. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. OCTAPACE CULTURE Organisational culture includes ethics, values, beliefs, attitudes, norms, ethos, climate, environment and culture. According to UdaiPpareek, the culture-related concepts also can be seen a multilevel concepts. At the core (first level) are the values, which give distinct identity to a group.
Eight Dimensions OCTAPACE
the eight dimensions of OCTAPACE culture are openness, confrontation, Trust, Authenticity, pro-action, autonomy, collaboration and experimentation which are essential for a strong and successful organization. A culture with OCTAPACE values has the greater chance
high involvement and satisfaction, team work, growth and free flow of communication within the organization
Freedom to communicate, share and interact without hesitation. Receiving feedback from customers and giving ideas and suggestions to team members. It
improved implementation of systems and innovation & free interaction among team mates and clarity in setting objectives. 2. CONFRONTAION
Facing the problems and challenges boldly and not shying away. improved problem solving. and clarity and Team discussions to resolve problems.
Maintaining the confidentiality of information shared by others and company. Higher empathy, timely support, reduced stress and reduction and simplification of forms and procedures.
Congruence between what one feels and says. Sharing of feelings freely to improve interpersonal communication and reduced distortion in communication.
5. PRO ACTION
Taking initiative, preplanning and taking preventive action. Taking and planning actions at immediate concerns.
Using and giving freedom to plan and act in one’s own sphere. Develops mutual relationships, reduce reference made to senior people.
Giving help to and accepting help from others in team. Timely work, improved communication, resource sharing.
Using and encouraging innovate approaches to solve problems. Development of new product, methods, and procedures.
Define marketing; Describe 4p’s of marketing and need to move from 4p’s to 4c’s. Ans.
The management process through which goods and services move from concept to the customer. The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion:-
identification, selection and development of a product,
determination of its price,
selection of a distribution channel to reach the customer's place, and
development and implementation of a promotional strategy.
NEED TO MOVE FROM 4P’S TO 4C’S.
Many marketing specialists are now seeing the 4Ps as too product-oriented and have adopted the 4Cs marketing mix. This model looks at the marketing from the customer’s point of view. 1. Place becomes Convenience
2. Price becomes Cost to the user
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