Power, Authority, and Influence Brandmarker Case Study. Essay Example
Power, Authority, and Influence
BrandMarker Case Study.
SUBMITTED BY: S. L. REAMS
MGT302 :: Org. Behavior and Teamwork
Module 2 – Case Assignment
Trident University
05 August 2013
CEO Tom Morris and his team are about to face consequential challenges. The first obstacle that needs to be overcome by Tom Morris and his team is the replacement of the old head of the division, John Goodwin. Since the latter has spent his last ten years as head of the Corporate Identity Marketing Division, it may seem quite obvious that a change with regard to this position is not an easy one to get used to.
It can be assumed that the CIM team has been growing stronger together over the last decade, not only on a performance level but also on a personal level. Brad Buckley does not seem to be the only one who is reluctant to make rash, impetuous decisions when it comes to the future of his division.
The CEO of the BrandMaker company, furthermore, faces another challenge that is basically introduced by the temporary head of the division, Carlos Gramer. Mr. Gramer seems to take advantage of his transitory power by suggesting a merger between the two companies EAD and BrandMaker for reasons of cost savings.
The two companies, nevertheless, feature fundamental differences with regard to their organizational structure. While BrandMaker stands for a dedicated client focus, “intimate knowledge of their unique market and a strong emphasis on creativity and innovation”, the European Advertising Division does not seem to be based on such an entrepreneurial, independent spirit which makes BrandMaker so successful. As the name itself says, the much larger organization EAD had always been a European business and features several autonomic departments at country level.
Tom Morris is now under the pressure to decide on which side he is on. His team is reluctant to any major changes and believes that the current performance of the company is acceptable and a
BrandMarker Case Study.
SUBMITTED BY: S. L. REAMS
MGT302 :: Org. Behavior and Teamwork
Module 2 – Case Assignment
Trident University
05 August 2013
CEO Tom Morris and his team are about to face consequential challenges. The first obstacle that needs to be overcome by Tom Morris and his team is the replacement of the old head of the division, John Goodwin. Since the latter has spent his last ten years as head of the Corporate Identity Marketing Division, it may seem quite obvious that a change with regard to this position is not an easy one to get used to.
It can be assumed that the CIM team has been growing stronger together over the last decade, not only on a performance level but also on a personal level. Brad Buckley does not seem to be the only one who is reluctant to make rash, impetuous decisions when it comes to the future of his division.
The CEO of the BrandMaker company, furthermore, faces another challenge that is basically introduced by the temporary head of the division, Carlos Gramer. Mr. Gramer seems to take advantage of his transitory power by suggesting a merger between the two companies EAD and BrandMaker for reasons of cost savings.
The two companies, nevertheless, feature fundamental differences with regard to their organizational structure. While BrandMaker stands for a dedicated client focus, “intimate knowledge of their unique market and a strong emphasis on creativity and innovation”, the European Advertising Division does not seem to be based on such an entrepreneurial, independent spirit which makes BrandMaker so successful. As the name itself says, the much larger organization EAD had always been a European business and features several autonomic departments at country level.
Tom Morris is now under the pressure to decide on which side he is on. His team is reluctant to any major changes and believes that the current performance of the company is acceptable and a