Political Science 106 Test 3 Crothers
--Role of media in political life: Media mediates, informs the public about political news, sometimes biased.
--Frankfurt School: schools of social criticism in Germany can propaganda change people’s minds?
--Goal/purpose of media: overall purpose is to inform the public about relevant social/political news
--Media Bias—Conservative, liberal, other? The extent to which news outlets report the news biased in favor of a target audience based on demographics; different media outlets have different political views, consciously report based on those views.
--Different roles/biases of different media types?: Bias depends on demographics/how they are run
--How politicians use media: Control what media shows, how they are portrayed, free/paid ads
--How public use media: public has same opportunity to use media to support their belief, free media more often
Sources of media behavior
Effects of media in social/political life
--Free: Social media/internet
--Paid media TV ads, high budget for these
Media/internet campaign
--Spin: A way for political figures to make themselves look better for the public.
--Types of Advertising --Positive: Why I’m great; support me --Contrast: I’m good; other person isn’t --Negative advertising: Why the other person is horrible. --Inoculation advertisement: Pre-apology, oops forgive me ad
--Sound bites: brief descriptions/comments, usually used to be dramatic
--Gov’t regulation of the media: Owners limits, fairness doctrine, equal access (in effect), equal time (in effect)
--Sample: Subset of people that you actually ask
--Population: Everyone’s opinion you seek to know
--Public opinion: measured preferences of people’s thoughts about an issue
--Sampling error (Understand/interpret): margin or error that accounts for people who misrepresent their beliefs on an issue
--Micro-targeting: allows campaigns to tailor their messages to various groups very carefully.
--Liberals (L H) Libertarians (L L) Conservatives (H L)
--Frankfurt School: schools of social criticism in Germany can propaganda change people’s minds?
--Goal/purpose of media: overall purpose is to inform the public about relevant social/political news
--Media Bias—Conservative, liberal, other? The extent to which news outlets report the news biased in favor of a target audience based on demographics; different media outlets have different political views, consciously report based on those views.
--Different roles/biases of different media types?: Bias depends on demographics/how they are run
--How politicians use media: Control what media shows, how they are portrayed, free/paid ads
--How public use media: public has same opportunity to use media to support their belief, free media more often
Sources of media behavior
Effects of media in social/political life
--Free: Social media/internet
--Paid media TV ads, high budget for these
Media/internet campaign
--Spin: A way for political figures to make themselves look better for the public.
--Types of Advertising --Positive: Why I’m great; support me --Contrast: I’m good; other person isn’t --Negative advertising: Why the other person is horrible. --Inoculation advertisement: Pre-apology, oops forgive me ad
--Sound bites: brief descriptions/comments, usually used to be dramatic
--Gov’t regulation of the media: Owners limits, fairness doctrine, equal access (in effect), equal time (in effect)
--Sample: Subset of people that you actually ask
--Population: Everyone’s opinion you seek to know
--Public opinion: measured preferences of people’s thoughts about an issue
--Sampling error (Understand/interpret): margin or error that accounts for people who misrepresent their beliefs on an issue
--Micro-targeting: allows campaigns to tailor their messages to various groups very carefully.
--Liberals (L H) Libertarians (L L) Conservatives (H L)