PIXIM case study
Dongmin Yu
13/02/13
EE30147
PIXIM CASE STUDY Summary of case study
Pixim, a company making semiconductors for digital imaging devices, was founded in 1999. The core technology of the company was Digital Pixel System platform (DPS). At that time, there were two popular digital imaging sensors: chargecoupled devices (CCDs) and active pixel sensors (APS). After improving design the data converted immediately in digital form from at time of capture. The DPS system had a widely dynamic range, sensitivity and colour fidelity compared with
CCDs and thus image resulted to be more clearly, but it also preformed poor in resolution aspect
In the first eighteen months, the company found its CEO and its two partner companies. These partners helped to find potential customers. Then after assessing the company, the company grouped four possible markets-digital still cameras, digital video cameras, security cameras and devices like cell phone. The targets of the company were: first market with gross margins of at least 50 per cent, developing higher resolutions
13/02/13
EE30147
PIXIM CASE STUDY Summary of case study
Pixim, a company making semiconductors for digital imaging devices, was founded in 1999. The core technology of the company was Digital Pixel System platform (DPS). At that time, there were two popular digital imaging sensors: chargecoupled devices (CCDs) and active pixel sensors (APS). After improving design the data converted immediately in digital form from at time of capture. The DPS system had a widely dynamic range, sensitivity and colour fidelity compared with
CCDs and thus image resulted to be more clearly, but it also preformed poor in resolution aspect
In the first eighteen months, the company found its CEO and its two partner companies. These partners helped to find potential customers. Then after assessing the company, the company grouped four possible markets-digital still cameras, digital video cameras, security cameras and devices like cell phone. The targets of the company were: first market with gross margins of at least 50 per cent, developing higher resolutions