# pelican stores

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Memorandum
To:

Pelican Stores Management

From:

Ashley N. Earl

Date:

September 10, 2007

Re:

July Coupon Promotion Results – Specific Descriptive Statistics

Coupon Promotion Results
As a follow up to my previous memorandum, I have prepared specific descriptive statistics regarding the results of the previous coupon promotion period throughout the month of July.
These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales by various classifications of customers, as well as the descriptive statistics concerning the relationship between age and net sales can help us further understand our target audience and ultimately boost total sales for Pelican Department
Stores. By identifying our mean, median and mode regarding each variable (marital status, type of customer, gender and age), we can further understand the relationships between our variables. Descriptive Statistics on Net Sales:
Net Sales (All Customers)
Mean
Median
Mode
Range
Standard Deviation
Coefficient of Variation

\$77.60
\$59.71
\$31.60
274.36
55.66
71.73

Descriptive Statistics on Net Sales by Various Classifications of Customers:

Mean
Median
Mode
Range
Standard Deviation
Coefficient of Variation

PELICAN STORES

Net Sales by Customer Type
Married Single Regular Promotion
\$78.03 \$75.35
\$61.99
\$84.29
\$59.00 \$64.46
\$51.00
\$63.42
\$39.50 \$31.60
\$44.50
\$31.60
274.36 163.30
137.25
274.36
57.67
45.17
35.07
61.46
73.91
59.95
56.57
72.91

Male
\$56.49
\$47.20
\$39.50
89.30
30.40
53.82

Female
\$79.19
\$62.40
\$31.60
274.36
56.90
71.85

1

November 5, 2007

Descriptive Statistics concerning the relationship between Age and Net Sales:

Net Sales by Age of Customer
350.00

Net Sales (\$)

300.00
250.00
200.00
150.00
100.00
50.00
0.00
0

20

40

60

80

100

Age of Customer

Age
Mean
Standard Error
Median
Mode
Standard
Deviation
Sample

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