P & G vs Unilever

1.0 Executive Summary Firstly, we will look onto Pantene, the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically, this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside, we will get to know the history behind this Pantene. Next, we will discuss further on the knowledge we gained based on our research after a survey being carried out with a questionnaires with 30 respondents onto this Pantene brand. We also will look further into the way on how we do the application and analyze the information we get from the research we had conducted that touches on the four popular marketing mix, which also known as the Four P’s (4P’s) which consists of Product, Price, Promotion and Place Distribution. Here, we will have some journals to strengthen our knowledge in the application and analysis part. However, we also would like to make some suggestion based on the survey we had conducted with 30 respondents on how to make this brand to improvise their position better. Secondly, we will look onto Sunsilk. Sunsilk is also a very popular brand in Asian countries. Most of the people in Asian countries also knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically, this brand also positioned themselves as a hair care product in the market where different potential user are being segmented and targeted. Additionally, we will look onto the background of Sunsilk brand while w will discuss further on the knowledge we gained based on our research after a survey being carried out with a questionnaires with 30 respondents onto this brand. Moreover, we will also look onto how we apply the

References: History of Pantene. (n.d.). Retrieved February 22, 2012, from Oppapers.com: http://www.pantene.com/en-US/Pages/about-pantene.aspx Procter & Gamble Procter & Gamble. (n.d.). Retrieved February 22, 2012, from Mahalo.com: http://www.mahalo.com/procter-and-gamble/ Procter and Gamble Sunsilk. (n.d.). Retrieved February 22, 2012, from Unilever: http://www.unileverpakistan.com.pk/brands/personalcarebrands/sunsilk.aspx Unilever Company History Official Website of Pantene. (n.d.) Retrieved February 22, 2012, from http://www.pantene.com/en-US/pages/index.aspx Appendix B (questionnaire)