P&G Marketing Mix
History:
The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. In 2012, P&G recorded $83.68 billion dollars in sales
William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris, Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
P&G profile: * P&G serves approximately 4.6 billion people around the world with its brands. * The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin, Downy®, Lenor®, Iamps®, Crest®, Oral-B®, Duracell®, Olay®, head & Shoulders, Wella®, Gillette®, Braun®, Fusion®, Febreze®, ambiPur®, Sk-II®, and vicks®. * P&G’s world headquarters is located in Cincinnati, Ohio, U.S.A. The P&G community includes approximately * 126,000 employees working in about 75 countries worldwide. * Their products are sold in more than 180 countries, primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons and in high-frequency stores. They continue to expand their presence in other channels, including department stores, perfumeries, pharmacies, salons and e-commerce. * P&G is a publicly traded company. Its stock is listed and traded on the New York Stock Exchange
Vision & Goal:
P&G’s Vision and Goals Today, P&G is the largest consumer packaged goods company in the world. Its size presents that with the
The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. In 2012, P&G recorded $83.68 billion dollars in sales
William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris, Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
P&G profile: * P&G serves approximately 4.6 billion people around the world with its brands. * The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin, Downy®, Lenor®, Iamps®, Crest®, Oral-B®, Duracell®, Olay®, head & Shoulders, Wella®, Gillette®, Braun®, Fusion®, Febreze®, ambiPur®, Sk-II®, and vicks®. * P&G’s world headquarters is located in Cincinnati, Ohio, U.S.A. The P&G community includes approximately * 126,000 employees working in about 75 countries worldwide. * Their products are sold in more than 180 countries, primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons and in high-frequency stores. They continue to expand their presence in other channels, including department stores, perfumeries, pharmacies, salons and e-commerce. * P&G is a publicly traded company. Its stock is listed and traded on the New York Stock Exchange
Vision & Goal:
P&G’s Vision and Goals Today, P&G is the largest consumer packaged goods company in the world. Its size presents that with the