P&G Essay

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1. Nature of product/service
P&G is an American multinational consumer goods company, founded in 1837, it headquartered in downtown Cincinnati, Ohio, USA. Its products include household care, beauty, grooming, and personal health care —and are household names around the world, including Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn. P&G is the world’s largest and most profitable consumer packaged goods company, with nearly $84 billion in sales and more than $10 billion in net earnings. Because over four billion consumers use their products every day, so nothing is more important to them than ensuring the safety of their products for their consumers and the environment. Household consumer products provide a variety of benefits to society, such as cleaner homes and improved health and personal hygiene, thus enabling an overall better quality of life. Technology plays an important role for the P&G. Besides empoldering new products every year, P&G improves and upgrades its products also. For example, the Tide, launched in 1946, so far it has been improved for 60 times. Innovation is an ability, it embodies a combination of advanced technology with the latest consumer demand. In Procter & Gamble, the work of the Research and Development Department is closely integrated with the overall business operations. Each business institutions have their own product development department. Innovative means to establish a network of global technology research. P&G employee over 8,300 researcher in 18 research center all over the world. They come from more than 600 different universities and research institutions. Scientists in Asia, Latin America, Europe, and North America through the vast research network to share the latest technology and successful experience, and continue to develop the excellent quality of the product. The company invests for innovation and development over 1.7 billion every year. As a result, the firm has

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