P&G case
02/05/2014
Case 2: Procter &Gamble Goes Digital
Summary
There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition, to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays, TV ads are not useful than digital ads, such as online ads. The goal of P&G is to attract more and more customers online. When customers see P&G ads several times later, they will remember its brand and goods. Although P&G’s goods are not the cheapest, customers still will buy P&G’s commodities because they know P&G brand and sale ads. Social media is very essential and convenient. However, the natural transition should be considered a lot with the rapid evolution of technology and marketing strategy. The other reason why P&G wants to be a digital marketing company is that its primary customers, women 25-45, pay more attention on Face Book. Hence, P&G cooperates with Face Book and put its brand and some ads on Face Book. Further, P&G also cooperates with other social media, such as twitter and youtube. Face Book clarify the secret deodorant, such as building a company which can help people anti-bully. The P&G marketing director says that orange is the beat choice for Face Book because this color can promote customers to buy goods and commodities.
Question
1. Do you agree with P&G that online marketing will save money without hurting its brands in the marketplace? Why or why not?
Answer: I agree with P&G. In the comparison with the online ads, TV ads and other kinds of ads are more expensive than online ads. In addition, the time of TV ads are very short. The customers can not remember P&G brands and goods in such a short period, and more and more people spend much time surfing the internet. Hence, the effect is bad. Saving money from online marketing is easy and
Case 2: Procter &Gamble Goes Digital
Summary
There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition, to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays, TV ads are not useful than digital ads, such as online ads. The goal of P&G is to attract more and more customers online. When customers see P&G ads several times later, they will remember its brand and goods. Although P&G’s goods are not the cheapest, customers still will buy P&G’s commodities because they know P&G brand and sale ads. Social media is very essential and convenient. However, the natural transition should be considered a lot with the rapid evolution of technology and marketing strategy. The other reason why P&G wants to be a digital marketing company is that its primary customers, women 25-45, pay more attention on Face Book. Hence, P&G cooperates with Face Book and put its brand and some ads on Face Book. Further, P&G also cooperates with other social media, such as twitter and youtube. Face Book clarify the secret deodorant, such as building a company which can help people anti-bully. The P&G marketing director says that orange is the beat choice for Face Book because this color can promote customers to buy goods and commodities.
Question
1. Do you agree with P&G that online marketing will save money without hurting its brands in the marketplace? Why or why not?
Answer: I agree with P&G. In the comparison with the online ads, TV ads and other kinds of ads are more expensive than online ads. In addition, the time of TV ads are very short. The customers can not remember P&G brands and goods in such a short period, and more and more people spend much time surfing the internet. Hence, the effect is bad. Saving money from online marketing is easy and