P&G Analysis
ENVIRONMENTAL AND COMPETITIVE FORCES OF LOREAL AND P&G
QUESTION
1- Environmental Forces:
- Financial Factors.
- Demographic Factors.
- Technology Factors.
- Terrorist Attacks.
- Deregulation.
2- Competitor Analysis and Advantages:
- Competitor Analysis.
- Domestic Competition.
- International Competitors.
- Competitive Advantage.
the competitor is L’Oreal campany.
SOLUTION
In this project we are going to analyse the marketing strategies of P &G‘s Cosmetic Section which it has adopted to tackle various factors and gain a competitive edge over its strong competitor that is L’Oreal. L’Oreal is an internationally renowned cosmetic brand which has great market presence. It has been found in a research done in U.S. that P&G tops the chart amongst the most admired companies especially in the ‘soap and cosmetics’ section. On the basis of criteria’s like investment value, innovation, quality of management and social responsibility P&G was able to get the rank amongst top 50 companies amongst all the cosmetic players(Bird ,2009).
1- Environmental Forces: With the help of this module we will be assessing the effect of environmental factors on the cosmetics line of P&G. We need to study all the environmental factors affecting the cosmetics line of products of P& G. All the companies it has been found that are governed by macro-environment be it a global, regional or a local company. The companies cannot directly influence the broader environment like the society, technology, environment, global politics, financial factors etc. However they can save themselves from major threats and utilize the opportunities to gain competitive advantage. Thus the organization has to be in fine tuning with the external environment which keeps on changing time and again. They need to strike a balance between the external environment wants or needs and the cosmetic products P&G has to offer (Paul, 2009).
- Financial Factors: It is well
QUESTION
1- Environmental Forces:
- Financial Factors.
- Demographic Factors.
- Technology Factors.
- Terrorist Attacks.
- Deregulation.
2- Competitor Analysis and Advantages:
- Competitor Analysis.
- Domestic Competition.
- International Competitors.
- Competitive Advantage.
the competitor is L’Oreal campany.
SOLUTION
In this project we are going to analyse the marketing strategies of P &G‘s Cosmetic Section which it has adopted to tackle various factors and gain a competitive edge over its strong competitor that is L’Oreal. L’Oreal is an internationally renowned cosmetic brand which has great market presence. It has been found in a research done in U.S. that P&G tops the chart amongst the most admired companies especially in the ‘soap and cosmetics’ section. On the basis of criteria’s like investment value, innovation, quality of management and social responsibility P&G was able to get the rank amongst top 50 companies amongst all the cosmetic players(Bird ,2009).
1- Environmental Forces: With the help of this module we will be assessing the effect of environmental factors on the cosmetics line of P&G. We need to study all the environmental factors affecting the cosmetics line of products of P& G. All the companies it has been found that are governed by macro-environment be it a global, regional or a local company. The companies cannot directly influence the broader environment like the society, technology, environment, global politics, financial factors etc. However they can save themselves from major threats and utilize the opportunities to gain competitive advantage. Thus the organization has to be in fine tuning with the external environment which keeps on changing time and again. They need to strike a balance between the external environment wants or needs and the cosmetic products P&G has to offer (Paul, 2009).
- Financial Factors: It is well