O Fold
O-fold Innovation Assignment Questions
1. Select which business model Alex should pursue and defend your answer.
Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost, and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is, it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they did not do enough research for their market and customers’ interest before went into large production. The good thing about the step Crawl is that it can sell door to door. Although it probably takes amount of time sell customer by customer, but on the other hand, it helps Alex to gather information about what makes people like the O-Fold and develop better selling strategy to expand its revenue in the future.
2. Perform a SWOT analysis for the business model you selected.
3. As a part of the management team, how would you handle distribution and marketing of the O-Fold?
4. What is the exit strategy for your selected business model, how long will it take you, and what key points will signal the time to exit?
5. Research on your own how angel investing deals are designed. Then outline and defend the features of the deal that you would pitch to investors (funds provided, interest rate, equity, etc.)
6. At what points should Alex consider bringing on additional management? What positions should he fill and in what order? Defend your answer.
7. What are some pricing strategies you would consider utilizing in order to get the O-Fold to market? Do you agree with Alex’s pricing point?
1. Select which business model Alex should pursue and defend your answer.
The business model and leverage that students choose will likely be directly related to their confidence in the concept of the O-Fold. Some points that students should discuss in regards
1. Select which business model Alex should pursue and defend your answer.
Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost, and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is, it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they did not do enough research for their market and customers’ interest before went into large production. The good thing about the step Crawl is that it can sell door to door. Although it probably takes amount of time sell customer by customer, but on the other hand, it helps Alex to gather information about what makes people like the O-Fold and develop better selling strategy to expand its revenue in the future.
2. Perform a SWOT analysis for the business model you selected.
3. As a part of the management team, how would you handle distribution and marketing of the O-Fold?
4. What is the exit strategy for your selected business model, how long will it take you, and what key points will signal the time to exit?
5. Research on your own how angel investing deals are designed. Then outline and defend the features of the deal that you would pitch to investors (funds provided, interest rate, equity, etc.)
6. At what points should Alex consider bringing on additional management? What positions should he fill and in what order? Defend your answer.
7. What are some pricing strategies you would consider utilizing in order to get the O-Fold to market? Do you agree with Alex’s pricing point?
1. Select which business model Alex should pursue and defend your answer.
The business model and leverage that students choose will likely be directly related to their confidence in the concept of the O-Fold. Some points that students should discuss in regards