NASA Editor

Topics: Marketing, Marketing plan, Entrepreneurship Pages: 21 (2377 words) Published: April 20, 2014
TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

UNIT 5 :
TECHNOLOGY-BASED BUSINESS
IDEA BLUEPRINT (TBIB)

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

1

What is a Technology-Based
Business Idea Blueprint?
• A technology-based business idea blueprint is a
detailed written document that describes what a
new product want to accomplish.
• It is a detailed road map for converting ideas
and vision into real, functioning, profitable and
viable product.

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

2

Outline of Blueprint
• Most blueprint do not include all the
elements shown in the sample blueprint
format; we include them here for the
purpose of completeness.

• Each technopreneur must decide which
elements to include in his blueprint.

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

3

OUTLINE OF
TECHNOLOGY-BASED BUSINESS IDEA BLUEPRINT













COVER PAGE
TABLE OF CONTENTS
THE BODY OF BUSINESS BLUEPRINT
1. EXECUTIVE SUMMARY
2. PRODUCT OR SERVICE DESCRIPTION
3. TECHNOLOGY DESCRIPTION
4. MARKET ANALYSIS AND STRATEGIES
5. MANAGEMENT TEAM
6. FINANCIAL ESTIMATES
7. PROJECT MILESTONES
8. CONCLUSIONS
9. APPENDICES

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

4

Technology Blueprint Outline:

Introduction Sections
• COVER PAGE
The cover page should include the name of the
company, its address, its phone number, the data,
and contact information for the technopreneur.

• TABLE OF CONTENTS
Included in the table of contents is a list of the
sections, sub- sections, and any appendices, and
the page numbers they can be found (for easy
reference).

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

5

Technology Blueprint Outline:

1. EXECUTIVE SUMMARY
• The executive summary gives a brief overview of what is to follow and helps put all the information into perspective. It provides a busy reader with everything that needs to be
known about the new venture’s distinctive nature.
• The summary includes some of the followings:
• 1.1.
Brief description of the business and product





1.2
1.3.
1.4.
1.5.

concepts
The target market and projections
The competitive advantages
The profitability
The management team

• It is generally advisable to write the executive summary last when all the details of the blueprint are available.
Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

6

Technology Blueprint Outline:

2. PRODUCT OR SERVICE DESCRIPTION
• Describe in some detail the product or service to be
produced/sold.
• Discuss the application of the product or service and
describe the primary end use as well any significant
secondary applications.
• Emphasize any unique features of the product or
service and how these will create or add significant
value; also, highlight any differences between what is
currently on the market and what you will offer that will
account for your market penetration

Entrepreneurship Dept, FBM (2009)

ENT600/UNIT 5 : Technology Blueprint

7

Technology Blueprint Outline:

2. PRODUCT OR SERVICE DESCRIPTION (cont)
• Define the present state of development of the product
or service and how much time and money will be
required to fully develop, test, and introduce the product
or service. Provide a summary of the functional
specifications and photographs, if available ,of the
product.

• Describe any patents or other proprietary features of the product or service.
• Discuss any opportunities for the expansion of the
product line or the development of related product or
service.
Entrepreneurship Dept, FBM
(2009)

ENT600/UNIT 5 : Technology Blueprint

8

Technology Blueprint Outline:

3. TECHNOLOGY DESCRIPTION
Areas to be covered are:
• the key components related to the product/service or...


References: • Baringer, Bruce R., & Ireland, R.Duane (2008).
• Ismail Ab. Wahab , et al (2007).
(2006)
Business Idea Blueprint Template.
Entrepreneurship Dept, FBM (2009)
ENT600/UNIT 5 : Technology Blueprint
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Nasa Essay
  • Benefits of NASA Essay
  • Skylab and Nasa Decision Making Essay
  • Nasa Trip Essay
  • Essay about Funding Nasa
  • Nasa Opinion Essay
  • NASA Funding: Beyond the Stars Essay
  • Culture of Nasa Essay

Become a StudyMode Member

Sign Up - It's Free