N&N Restaurant and Pastry Shop

Topics: Baking, Pastry, Nutrition Pages: 5 (733 words) Published: July 23, 2010
.PHASE 1 – Concept Paper

I.Brief Introduction
Due to fast-phased lifestyle and the increased demand for productivity, people develop poor eating and sleeping habits, which in effect deteriorates their health and even their total well-being. On this day of age where our society is full of busy and working public, people cannot find time to prepare their own hearty meals. Since the food industry is saturated with fast food and instant meals which have far more less nutritional value.

We offer food for those people who are diet conscious. Every meal we serve includes a detailed nutrition facts and warm smiles from our servers. We know every customer’s needs for their healthy bodies. We make eating in N&N an experience.

II.Company Profile
A.Company Name
F.S Corp. I chose this company name because I dedicate this shop for my dad for his love and hard works.

B.Company Mission / Service Philosophies
Our mission is to provide a great work environment and treat each other with respect and to develop enthusiastically satisfied customers all of the time.

C.Company Vision
Our vision is to provide a wide range of healthy and low calories food and drinks and to be able to expand throughout the Metro Manila.

D.Owner’s Profile

Knowing the basics of culinary arts, I can share my creativity by making sure that the meals we prepare will not only look good but will also taste good and healthy.
-Nicole Pauline Siy (Nicky)

III.Business Name
A.Business Trade Name
*N&N Restaurant and Pastry Shop
N&N means Nicky and Nate; He is a friend of mine who loves chocolate so much. he is my business partner creating and making N&N successful.

B.Business Trade Logo

Restaurant and Pastry shop

IV.Concept Development
A.Business Type
Restaurant & Bakeshop

B.Operating Hours / Business Hours
We’re located at the mall, so we will follow the mall hours Monday to Saturday 10-9 pm

C.Target Market (Demographics and Psychographics)
1.Age Group- 18-45 yrs old
2.Gender- mostly females
3.Profession / Occupation- Health/ weight conscious
4.Income Bracket- Class A and B with income of 50,000++

Catherine is a 22 yrs old, who is working in S.M. Head office. She wants to lose weight and avoid eating delicious food that can affect to her diet. She is working in SM with income of 15,000++ a month.

Maria is a 38 yrs old mom, who is working as a manager in Sofitel. She is a weight conscious and love eating pastries. She is one of our regular customers because she can eat pastries without getting fat. She is earning like 40,000++ a month.

D.Concept & Themes
Our kitchen will mainly be white to symbolize cleanliness. Our color schemes will be the same with the colors of our logo.

These will be the uniforms of our
Maintenance personnel (White)

E.Menu / Menu of Services
Breakfast (8:00 -10:30)
Baked Chicken Tocino
Boiled Longganisa
Canadian Bacon
Vegetarian Sausage
Crisp Fish Fillets with Tar-Tar sauce
-Light mayonnaise

Tourtiere Tarts
-Tart made from boiled Ground beef and Pork
With dark chocolate syrup
With lemon - honey syrup
Cinnamon Applesauce Pancakes
-This recipe does not have eggs or milk.

Hearty Sandwiches: (served with potato chips and cheese dip) •Baked Chili Beef with tomato
Poach Chicken Pandesal
Grilled vegetables on Foccacia
Ensaymadas and cheese rolls: (less sugar)
Cheese roll
Lemon Chiffon
Dark Chocolate Ensaymada
Hot bitter-sweet chocolate
Coffee and Cream
Fruit Shakes (mango, watermelon, chocolate, strawberry) no sugar

Non- Fat (mango, berry mix, strawberry-banana, watermelon, orange, banana) Appetizers:
Mushroom Curry
Cheddar Cheese with Tomatoes
Onion rings and Baked Beans
Vegetable Curry
French Onion Soup
Cream of Mushroom
Caesar Salad
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