My essay

In writing upon a subject of this kind for publication in a journal having such a wide and extensive circulation as the Boot And Shoe Recorder, one sees numerous difficulties which have to be in part overcome before any such article can become of interest to readers whose locations are from California to the northermost part of Canada and away beyond the seas to wherever the Anglo-Saxon and his tongue are found. Among such a vast number of mercantile men living and doing business under many very different conditions and requirements, it is, to say the least, an arduous task to set before a man who simply professes to buy and sell shoes, to write of the general principles which ought to govern the management of a shoe store in all of those many climes, latitudes, people, and varied ideas which find place within the great Anglo-Saxon race. However, you or your subscribers will not ask for perfection, but merely that a discussion shall be caused, and the Boot And Shoe Recorder be enabled thereby to prosecute its good work of conveying, spreading and sowing the best ideas having existence within the shoe fraternity to the advantage and general advancement of that great industry.
As a first proposition, in starting, the owner of a shoe store should build all his. plans upon one great principle, viz., his store is for the convenience and general accommodation of an ever-exacting public, and he simply the warehouse-man in charge of a stock from which the public will draw as their wants arise and their means will afford them, the legitimate profit arising from each transaction being the contribution of each purchaser toward the payment for his services and their necessary expenditure to the management of the warehouse for the general good. Let this principle be thoroughly grounded in the mind of the head of a retail store, and then he will, as a natural result, seek all means possible to make his store the chosen of the people.
Again I shall advance the argument, that