Mr Rasel

Topics: Motivation, Maslow's hierarchy of needs, Expectancy theory Pages: 36 (3864 words) Published: October 20, 2014


Research Project

Edexcel BTEC Levels 4 and 5 Higher
Nationals specification in Hospitality

Submitted by: Roukshall Bodhee

Student ID: P1006025

Submitted to: Jaya Govindraj

Topic: What are the factors affecting/influencing employee motivation in any food industry or any hospitality related?

Acknowledgment

First of all, I would like to express my gratitude to my respected Tutor, Mrs Jaya Govindraj who has encouraged my passion for research and my new ideas and guided me though my research project and always taking time with me to answer my questions on daily basis. It is an honour to pursue my studies under her supervision.

I would also like to thank KFC and other Fried Chicken Chain Management who allowed me to survey their employees for my data collection process. I would also like to thank all the employees and the participants that shared their information for this research project.

I also owe deep gratitude and thanks to my parents for their unconditional support, encouragement, love and most of all patience that helps me to complete my research project without any personal mental stress.

Thank You

Contents:

1) Abstract………………………………………………………………………………………… 4

2) Introduction………………………………………………………………………………….. 5

3) Purpose of Study…………………………………………………………………………… 6

4) Literature review………………………………………………………………………….. 6

5) Research Methodology…………………………………………………………………. 13

6) Data Collection………………………………………………………………………….….. 18

7) Results and Discussion……………….………………………………………………….. 19

8) Conclusion……………………………………………………………………………………

1) Abstract:
Hospitality is one of the world’s fastest growing industries but retaining a skilled workforce in the hospitality sector is a huge problem because of high staff turnover and majority of the employees don’t look at this growing sector as somewhere to build their careers (Druce, 2007). Nowadays, businesses give importance to the factors that contributes to increase employee’s motivation (Kingir, 2010) and that eventually improve business performance, profit and productivity (Kingir, 2010). Employee motivation (Ramlall, 2004) can be defined as the employee’s willingness to exert high levels of effort towards some organizational goals or to satisfy some individual need. The restaurant industry consists of two types of employees: salaried and hourly. This study focuses on hourly employees. The purpose of this study aims to provide an analysis of employee motivation within different level of organizational commitment (Catherine, 1997). The aim of this research is to identify the factors that can contribute to employee’s motivation of personnel working in KFC chain located in London and to access the level of motivation of KFC Employees. This study is based on a quantitative research method. The research was carried out based on both primary and secondary data. The sample for this study consisted of 25 KFC restaurants chain located in London and their hourly personnel employed in them. The research instrument was a survey questionnaire that was comprised of three sections: 1.) motivational factors for employees derived from Kovach (1995), 2.) nine questions derived from the reduced OCQ from Steers, Mowday and Porter (1979), and 3.) a section that covers demographic information of gender, race, age, marital status, education level, job type and tenure in the industry (Catherine, 1997). The result of the study finds that non­financial factors have a significantly higher impact on KFC employee’s motivation. Results from the study revealed that firstly, management loyalty was the most important motivating factor for KFC employees; secondly, intrinsic motivation factors were more important to hourly based employees; thirdly, gender had a strong influence in half of the motivating factors; fourthly, promotion and career development was found to be more important to employees of KFC; lastly, medium positive...
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