Preview

Mkt 421 Final Exams 2 Essay Example

Good Essays
Open Document
Open Document
2904 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkt 421 Final Exams 2 Essay Example
MKT 421 FINAL EXAM

http://www.finalexamguideline.com/MKT-421-FINAL-EXAM-2-36.htm

1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A. A command economy.

B. Making goods or performing services.

C. Marketing.

D. Production.

2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A. A production activity.

B. A part of marketing.

C. An example of the micro-macro dilemma.

D. One of the universal functions of innovation.

3) According to the text, marketing means:

A. Selling.

B. Advertising.

C. Producing and selling.

D. Much more than selling and advertising.

4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:

A. Market penetration.

B. Product development.

C. Combination.

D. Market development.

5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

A. Diversification.

B. Product development.

C. Market penetration.

D. Market development.

6) Which of the following statements regarding marketing strategies is FALSE?

A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.

B. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.

C. It is useful to think of the marketing strategy planning process as a

You May Also Find These Documents Helpful

  • Better Essays

    Acct 613 Essay Example

    • 1410 Words
    • 6 Pages

    In this situation, Haig Simmons may recognize losses on the future contracts as ordinary loss on her tax return under section 65. The purchase of futures contracts is considered a hedging transaction under section 1221(b)(2). As a hedging transaction and as property held in the ordinary course of her business, the futures contracts for anthracite coal are not considered capital assets as defined under 1221(a)(1) and 1221(a)(6). Future contracts are entered in to support anthracite coal business practices as exampled in…

    • 1410 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Mkt 500 Week 2 Assignment

    • 924 Words
    • 4 Pages

    1. Discuss the type of product the company will offer and identify its primary characteristics.…

    • 924 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    * Director of Human Resources Yvonne McMillan- Directs and coordinates human resources activities (Riordan Manufacturing, 2012). She should be able to provide the best feedback regarding the actual system and how the new system should operate. Also she must be aware of the technology being implemented and how…

    • 1902 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Hrm 531 Week 3 Quiz

    • 4124 Words
    • 17 Pages

    Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:…

    • 4124 Words
    • 17 Pages
    Good Essays
  • Satisfactory Essays

    * Domain members rely heavily on DNS services to locate domain resources. For example, when a domain-joined computer boots, it queries domain Service Locator records (SRV) in DNS to locate a Domain Controller against which to authenticate. Without a local DNS instance, this process has to take place over a potentially slow site link. Of course, once a computer has located a Domain Controller, it will continue to authenticate against that server until it something forces the client to find another DC.…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Two of the biggest problems The Little Sisters of the Poor face are getting turned down for grants, sponsorships, and fundraisers. These are the main money sources for the not-for-profit organization. The second problem is meeting government requirements and standards.…

    • 865 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In Bend it Like Beckham, the main character, Jess is faced with many cultures. These cultures pull her mind in two opposite directions. One by pleasing her mom and becoming a Punjabi women and the other being a good soccer player. The movie follows her internal and external conflicts, where she struggles to make a decision regarding her life. Jess struggles between these two conflicts and is very emotional through the whole movie.…

    • 514 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Target Strategic Outline

    • 7389 Words
    • 30 Pages

    Product Differentiation: Target creates high entry barriers through their high levels of advertising and promotion (Essentials of Strategic Management)…

    • 7389 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Pillsbury Challenge v2

    • 2510 Words
    • 10 Pages

    The goal is to understand how marketers can make better decisions, based on different types of consumer research, show how the relevant customer insights can help to determine strategies and explore the ways to improve business performance. It’s that we are going to explain during this study.…

    • 2510 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Tiffany & Co Marketing Plan

    • 5305 Words
    • 22 Pages

    MARKETING PLAN I. Executive summary………………………………………………………………………3 A. History of Tiffany & Co…………………………………………………………….... 3 II. Current marketing situation ………………………………………………………………7 A. Market overview…………………………………………………………………….. 7 i. Market demographics and needs…………………………………………….6 ii. Market trends and target market growth………………………………………

    • 5305 Words
    • 22 Pages
    Good Essays
  • Good Essays

    happier landing

    • 848 Words
    • 4 Pages

    At the strategic level, a company has to identify the customers for its products and services. When company management makes strategic decisions on the products to manufacture, they need to then identify the key customer segments where company marketing and advertising will be targeted.…

    • 848 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mkt Reveiw

    • 7092 Words
    • 29 Pages

    GENERAL CONTENT: Multiple-Choice Questions 1. A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and directmarketing tools that the company uses to pursue its advertising and marketing objectives. This is also called _____. direct marketing integrated marketing promotional mix competitive marketing target marketing (Answer: c; p. 363; Challenging) _____ is the nation’s largest advertiser. Wal-Mart Ford Motors General Motors Procter & Gamble Xerox (Answer: d; p. 370; Moderate) 3. Four important decisions are made when developing an advertising program. Which is (are) one of these decisions? Setting advertising objectives. Setting the advertising budget. Developing advertising strategy. Selecting a target market A, B, and C (Answer: e; p. 370; Easy) _____ define(s) the job that advertising must do in the total market program. Advertising objectives Advertising budget Advertising strategy Advertising campaigns A and B (Answer: a; p. 370; Moderate)…

    • 7092 Words
    • 29 Pages
    Good Essays
  • Good Essays

    Executive SummaryFamous Amos was established in the year 1983 in Singapore. It is now under Kellog's Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island.…

    • 3871 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Market Study Veggie Pizza

    • 4866 Words
    • 20 Pages

    5. To formulate effective strategies on how to attract the customers to make the product be accepted in the market.…

    • 4866 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Competitive advantage is something that the competitors cannot easily copy or provide the same value to their customers. The need of the consumers should be the company’s marketing strategy. The company may segment their consumers and try to focus on serving them. Then the company may identify the planning and implement it in…

    • 1102 Words
    • 4 Pages
    Powerful Essays