AS Media Studies Report: Checker Magazine
Outline of Task
The target audience for my magazine is teenage girls who are interested in fashion and the latest trends. I went for this target audience because the main focus of my productions is fashion and most teenage girls are interested in fashion, making them easier to target. The category of audience for my products would be a mixture of C2, D and E. This is because it is a gossip and fashion magazine so stereotypically these groups would be interested in gossip and fashion. The codes and conventions used in my products are mainly aimed at women to make them buy the magazine, for example the colours are feminine. Research undertaken to inform pre-production
To start with I researched 10 other fashion magazines including Vogue and Elle. I then analysed each one individually based on features such as the number of models, the mode of address used, colour of the text and identified a target audience for each magazine. This was integral to my research because it gave me ideas of where I could go with my magazine with what features I could use and the most attractive layout etc. One main similarity I noticed when analysing the 10 media productions was the colour scheme. 90% of the media products I analysed used the colour pink as either the main colour used or incorporated it into the clothing of the model. This strongly represents the target audience for female teenage magazines by stereotyping girls’ favourite colour as pink. Another similarity I noticed was 90% of the media products all used models with direct mode of address. All the models were looking directly into the camera attracting the audiences’ attention. Therefore I took this into consideration and used direct mode of address in all of my media products. One difference I noticed was the media products with a famous celebrity being the optical weight of the cover, the main headline was their name. For example, Notions optical weight of the cover...
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