McDonalds Case

Good Essays
I. Case: McDonald’s “Fast-Food” Restaurant - 35% - discuss thoroughly. Mary Marino manages a McDonald’s restaurant. She has noticed that senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday, 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. On most days, as many as 100 will stay from one to five hours. About a year ago, as a goodwill gesture, Mary brought in a team from the American Red Cross to check her regular customers’ blood pressure – free of charge. Mary’s employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. In fact, Mary’s McDonald’s is a “happy place” – and her employees develop close relationships with the seniors. Some employees have even visited customers who have been hospitalized. “You know,” Mary says, “I really get attached to the customers. They’re like my family. I really care about these people.” They are all “friends” and being friendly with the customers is part of McDonald’s corporate philosophy. These older customers are an orderly group – and very friendly to anyone who comes in. Further, they are neater than most customers, and carefully clean up their tables before they leave. Nevertheless, Mary is beginning to wonder if anything should be done about her growing “non-fast-food” clientele. There’s no crowding problem yet during the time when the seniors like to come. But if the size of the senior citizens group continues to grow, crowding could become a problem. Further, Mary is concerned that her restaurant might come to be known as an

You May Also Find These Documents Helpful

  • Good Essays

    McDonald case

    • 949 Words
    • 4 Pages

    Dick and Mac McDonald, McDonald is the longtime leader in fast food industry. It has sustained a remarkable place in industry by fast and consistent quality services, in starting days, McDonald enjoyed tremendous growth where its average annual return on equity was 25.2% between 1965 and 1991. But the company found its sales per unit slowing between 1990 and 1991. Plus growth in the quick service market was projected to only keep pace with inflation in the 1990s. Question- Why has McDonald sustained…

    • 949 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    McDonald case

    • 3669 Words
    • 12 Pages

    BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald's Corporation, the leader in the fast food war, is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers…

    • 3669 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    mcdonald case study

    • 482 Words
    • 2 Pages

    Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade, however, the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits, failed menu options, and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy, but it is…

    • 482 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    McDonald case (capstone)

    • 1750 Words
    • 6 Pages

    A Case analysis On McDonald’s Sadikchya Acharya International American University Kings College Babarmahal Kathmandu MBA Capstone Prof. Dr Raj Kumar Sharma Kings College Babarmahal Kathmandu Dated: 5th September, 2015 Introduction and Background The case of McDonald’s actually we are doing it today but in actual KFC, MC Donald’s ,PepsiCo, Coca-Cola, Wal-Mart, Tata, Reliance, Unlived NY stock exchange are some of the companies we have been through while undergoing our MBA. I personally feel closer…

    • 1750 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds Case Analysis

    • 1347 Words
    • 6 Pages

    McDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu…

    • 1347 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Mcdonalds Case Analysis

    • 1598 Words
    • 7 Pages

    McDonalds Case Analysis Business Policy /BUSN412 BUSN412 Laurel Campbell 1/23/2010 CASE ANALYSIS: MCDONALDS CORPORATION COMPANY NAME: McDonalds Corporation WEBSITE: www.mcdonalds.com INDUSTRY: Fast Food COMPANY BACKGROUND: HISTORY: McDonalds has been well known since 1940 as the standard for ultra convenient family friendly meals. According to the company’s website, the fist restaurant opened in San Bernardino, California as a barbeque restaurant but eight years later…

    • 1598 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    McDonalds: A Case Study

    • 616 Words
    • 3 Pages

    McDonalds: A Case Study Case Study: Mcdonalds McDonalds is widely considered the “king” of fast food restaurants. Started as one restaurant in 1955 by Ray Kroc, McDonalds is now a worldwide chain offering everything from a traditional hamburger to Frappuccino’s and everything in between. The McDonalds website states” Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. He wanted…

    • 616 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Mcdonalds Case Study

    • 329 Words
    • 2 Pages

    McDonald’s case study For at least 30 years McDonald’s had the lead consumer base in the fast food market. They seemed to have the market monopolized, however in time it’s consumer base drifted away. It would appear that Mcdonalds had become comfortable in the position it was in and put little to no emphases on product variety or quality and simply focused on the speed and convinience as the customer draw. Mcdonalds was suffering from low growth and market base as well as decreasing profits…

    • 329 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mcdonalds Case Study

    • 696 Words
    • 3 Pages

    Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However, she is looking for additional recommendations to improve her marketing…

    • 696 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    McDonalds Case Summary

    • 418 Words
    • 2 Pages

    Case Summary: McDonald’s “Senior” Restaurant McDonalds is one of the world's largest fast food chains serving millions of customers everyday. The main reason for their success is the fact that McDonalds adapts its products to fit the local markets. It is a truly 'Global' corporation. The manager of this particular location faces a unique dilemma. She has a loyal clientele that visits regularly - seniors. Owing to the affinity of the staff with its customers, the seniors stay longer. Over…

    • 418 Words
    • 2 Pages
    Good Essays