Maslow’s Need Hierarchy
The crux of Maslow’s theory is that needs are arranged in a hierarchy. The lowest-level needs are the physiological needs, and the highest-level needs are the self-actualization needs. These needs are defined to mean the following:
1. Physiological. The need for food, drink, shelter, and relief from pain.
2. Safety and security. The need for freedom from threat, that is, security from threatening events or surroundings.
3. Belongingness, social and love. The need for friendship, affiliation, interaction and love.
4. Esteem. The need for self-esteem and esteem from others.
5. Self-actualization. The need to fulfill oneself by making maximum use of abilities, skills and potential.
Starting a successful new business. Developing and mentoring others. Using business skills to start a charity that helps disabled veterns.
Winning a coveted award for performance.
Receiving a high-level promotion. Earning an outstanding reputation among peers.
BELONGINESS, SOCIAL AND LOVE
Being accepted by personal and professional friends.
Working in groups that are cooperative.
Having a supportive supervisor.
SAFETY AND SECURITY
Receiving regular salary increases.
Having medical and disability insurance.
Working in a hazard-free environment.
Receiving a sufficient salary to live on.
Having sufficient food and drink available.
Working in a comfortable environment.
Maslow’s theory assumes that a person attempts to satisfy the more basic needs (physiological) before directing behavior toward satisfying upper-level needs. Several other crucial points in Maslow’s thinking are important to understanding the need-hierarchy approach.
1. A satisfied need ceases to motivate. For example, when a person decides that he or she is earning enough pay for contributing to the organization, money loses its power to motivate. Large