Marketing strategy assignment
Marketing Strategy
MKT – 306
Assignment Guide – 2013 -14
Module Leader: Sudipta Das
Email: sudipta.das@sunderland.ac.uk
Introduction to the Assignment:
Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment
Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment
Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet].
Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. You will need to achieve an overall mark of 40% in order to successfully complete this module.
Sudipta Das
Module Leader - MKT 306
2|Page
Assignment:
Mode of Assessment:
Individual Report
Weighting:
100%
Module Assessor:
Sudipta Das
Issue Date:
w/c 11th February 2014
Submission Date:
7th April 2014
Word Count:
3500 words (+/- 10%)
Assignment Brief:
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.
Your task is to identify a Branded Mobile Phone Network provider**; and then analyse, evaluate and prepare an individual report (3500 words +/- 10%) addressing the following issues…
3|Page
Part 1:
Using appropriate sources, identify their existing marketing strategy and value creation process
[Weightage - 30%]
Research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
[Weightage - 30%]
Part 2:
Using appropriate theories (and real-life/academic case studies) suggest alternative strategic approach for increasing their market share, profitability, and long term value creation
[Weightage - 40%]
Candidates are encouraged to evaluate, analyse, and recommend marketing strategies for
MKT – 306
Assignment Guide – 2013 -14
Module Leader: Sudipta Das
Email: sudipta.das@sunderland.ac.uk
Introduction to the Assignment:
Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment
Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment
Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet].
Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. You will need to achieve an overall mark of 40% in order to successfully complete this module.
Sudipta Das
Module Leader - MKT 306
2|Page
Assignment:
Mode of Assessment:
Individual Report
Weighting:
100%
Module Assessor:
Sudipta Das
Issue Date:
w/c 11th February 2014
Submission Date:
7th April 2014
Word Count:
3500 words (+/- 10%)
Assignment Brief:
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.
Your task is to identify a Branded Mobile Phone Network provider**; and then analyse, evaluate and prepare an individual report (3500 words +/- 10%) addressing the following issues…
3|Page
Part 1:
Using appropriate sources, identify their existing marketing strategy and value creation process
[Weightage - 30%]
Research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
[Weightage - 30%]
Part 2:
Using appropriate theories (and real-life/academic case studies) suggest alternative strategic approach for increasing their market share, profitability, and long term value creation
[Weightage - 40%]
Candidates are encouraged to evaluate, analyse, and recommend marketing strategies for