Marketing, Strategic Management and Organizational Studies: Case Analysis

1. You work at the business headquarters for a chain of movie theaters. Describe this firm's information value chain. Ans : An information value chain shows how each stage of a firm adds value to the business. Information acquisition is the first step, in this stage the firm acquires itself a movie, at the moment there is no real value in terms of revenue as nothing has been done and also the cinema has spent money to get the movie. Information processing is what follows. In this stage the firm will do marketing and advertising, they will gain value by advertising, as more people will know about the film. The firm will look at were the film will be advertised, who is the audience is and also what the ticket will cost, in this stage they will spend more money, however the value of the information will have increased due to the fact that people will have heard about the film. The next stage is information distribution were the movie is given to the different branches, the branches may then sort out the number of times the film will be shown, the number of screens they will use. Information use is the last stage were customers will view the movie, in this stage the monetary value will have increased due to people spending money to watch the movie.

7) You have been hired to work with 10 salespeople from different branches of a national business in creating an online training site for new Sales employees. Identify six collaboration tools that are available to help the team work together. Which single tool would be the most helpful for the project, in your opinion, and why? A Six collaboration tools that are available to help the team work together are internet-based collaboration environments, e-mail and instant messaging, cell phones and smart phones, social networking, wikis and virtual worlds. I think that the helpful tool for this project would be virtual worlds. I say