Marketing Research Proposal

Topics: Marketing, The Target, Limit superior and limit inferior Pages: 3 (360 words) Published: February 26, 2013
Research Brief: Project Name

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Type your background here

Business objectives

Type your business objectives here

Marketing objectives

Type your marketing objectives here. If you have some other kind of objectives (i.e. not marketing), you could change the title of this section. Example: Human Resources objectives, Operational Objectives, etc.


Define the research target here



Budget information goes here



Put your timing – estimated or firm requirements – here



Your report requirements go here


Contact information

Who to contact for questions or clarification. Client company name, Individual name, title, e-mail, phone number and mailing address.

Name all the target groups that could be or must be part of the research, and why. What about location, age, purchasing habits, etc.? Do you know how to find the target group, or will the researcher need to find them for you?


Loyal users of ABC widgets (purchased at least 3 in last 6 months)

Loyal users of XYZ widgets (purchased at least 3 in last 6 months)

Non-users of widgets (using woozles or other solution instead of widgets)

Mix of male and female, age ranges from 35-55

Approximately when do you want this work to be done? And when do you need the final analysis or presentation?

It is also helpful to indicate when you need a proposal, and when you will make a decision on the project.

A range of budget is fine. Do indicate an upper limit if you have one, to avoid having everyone waste time. If you...
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