Marketing Product Project Example

Flap Flap’s Kid’s Company-Introduction (2014)
COMPANY BACKGROUND

COMPANY BACKGROUND

Flap Flap’s Kid’s Company Team

A Brief History
The Flap Flaps Company was formed in 2010 by Roy with her partners De Leon, Lanutan, Mondares, Tindugan and Ibañez with the business purpose of acquiring license to trade prominent International Slipper Ready to Wear Fashion Brands and retail them in Davao City.
Children’s fashion attire brand. Flap Flap’s Kid’s was the Company’s first licensed acquisition in 2011. Flap Flap’s Kid’s began trading at Royal Valley, Davao City along with consignment counters at Central Convenience Store. As the business of the Brand, a 2nd stand-alone Flap Flap’s Kid’s retail store was opened in NCCC Mall, Matina in 2012.
To date Flap Flap’s Kid’s is traded in two stand-alone outlets in the suburbs of Davao City; Matina and Lanang, together with strategic consignment counters at the NCCC Mall and SM Lanang.
In 2013, riding on the strength of Flap Flap’s Kid’s business, the Company secured the ‘rights to trade’ for the children’s contemporary fashion brands. This was the important milestone for the Flap Flap’s Company; the Company was able to explore opportunities for prominent and better retail space within major retail shopping complexes in Davao City and improve the Company’s profile in the local fashion retail arena.
In the meantime, the future augurs well for Flap Flap’s Kid’s Company in Davao City.

II. Target Market Description

Demographics
Target Market: Class A-B (Middle class and Upper Class)
Age: 5-9 years old
Gender: Male and Female
Occupation: Students
Budget for a slipper: 100-150php

Psychographics
Lifestyle: Trendy, Economical

Consumer Behaviors:
Values
-Cultural value: They want their slipper to be originally made, and staying very long at one place.
Interests