Marketing Premier Inn Essay Example
Introduction
The British Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying costumers requirements profitably, to meet organisational objectives.’ Middleton V T C, at el, Marketing in Travel and Tourism, 2001: 23.
The objective of this report is to demonstrate how Marketing strategies ought to attract customers, consequently increase the hotel’s income. Marketing is a crucial feature for hotels, making all the difference to overcome every challenge caused by the actual market competition. The increasing costumer’s requirements for satisfaction and tough competition will make every company to invest more and more in order to succeed and stand out.
Whitbread is the name of the major company with integrated brands that include Premier Inn, Beefeater Grill, Brewers Fayre, Table Table, Taybarns and Costa Coffee.
In this report Premier Inn is going to be the principal case study used, mainly because of its noticeable growth, using clever marketing strategies, such as introduction of different programmes and aiming its chain of hotels to be present at the most important cities around the world, increasing profitability and at the same time satisfying costumer’s needs. According to their website, Premier Inn is today the UK largest hotel brand with over than 40,000 rooms in more than 580 hotels. Moreover, they are determinate to increase those numbers.
As shown at the figure below (1.1), to achieve success and be ahead of competitors at the same sector, using customer satisfaction, a patterned cycle should be followed, integrating acknowledgement of costumer’s expectations, effectiveness by staff and confidence to assume that is the correct way.
Marketing Concept
The achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition
Customer Orientation
Corporate activities are focused upon providing customer
The British Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying costumers requirements profitably, to meet organisational objectives.’ Middleton V T C, at el, Marketing in Travel and Tourism, 2001: 23.
The objective of this report is to demonstrate how Marketing strategies ought to attract customers, consequently increase the hotel’s income. Marketing is a crucial feature for hotels, making all the difference to overcome every challenge caused by the actual market competition. The increasing costumer’s requirements for satisfaction and tough competition will make every company to invest more and more in order to succeed and stand out.
Whitbread is the name of the major company with integrated brands that include Premier Inn, Beefeater Grill, Brewers Fayre, Table Table, Taybarns and Costa Coffee.
In this report Premier Inn is going to be the principal case study used, mainly because of its noticeable growth, using clever marketing strategies, such as introduction of different programmes and aiming its chain of hotels to be present at the most important cities around the world, increasing profitability and at the same time satisfying costumer’s needs. According to their website, Premier Inn is today the UK largest hotel brand with over than 40,000 rooms in more than 580 hotels. Moreover, they are determinate to increase those numbers.
As shown at the figure below (1.1), to achieve success and be ahead of competitors at the same sector, using customer satisfaction, a patterned cycle should be followed, integrating acknowledgement of costumer’s expectations, effectiveness by staff and confidence to assume that is the correct way.
Marketing Concept
The achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition
Customer Orientation
Corporate activities are focused upon providing customer