Marketing Plan - Real Estate

Topics: Real estate, Chennai, Apartment Pages: 17 (3762 words) Published: March 29, 2013

Marketing Plan on: Hallmark –Zaviera

An Exclusive Lifestyle Apartment

Prepared by:

Leena Jadhav (115)
Trishna Malik (82)
Arati Padwal (90)
Brindal Kothari (79)

Table of Contents

About Hallmark Infrastructures3
The Management Team4
Hallmark, as a Group4
Hallmark’s Specialty5
Real Estate Industry at Chennai - Overview6
Growth Stimulators:7
SWOT Analysis of Hallmark - Zaviera9
PESTEL Analysis for Zaviera10
Seven P’s of Marketing for Zaviera12
Segmentation, Targeting and Positioning - Zaviera16
Financial Analysis of Zaviera17
Cost Structure of Zaviera19
Marketing and Advertisement Cost20


Zaviera, an exclusive lifestyle apartments by Hallmark Infrastructures situated in Chennai. "Zaviera" is an unique project as it is surrounded by some of the top Companies near Mahindra World City including Infosys, Mindtree, Mastek, Wipro, BMW, TVS, Ascendas, Ford, Nissan, Renault, Ucal, Elforge, Appollo Tyres, Iprings, Audco, Visteon Valeo, Triumph and the list goes on. "Zaviera" is the only project of this nature in the vicinity where people can walk to their work. Spread in 1.74 acres near the Mahindra World City. At Zaviera, each and every apartment is designed to accommodate luxurious living with comfortable space. Care has been taken to avoid the common wall between apartments, thus, making a life style apartment exclusive in its own way. The focus has been on providing a conductive neighborhood ambience accentuated with clean landscapes along the extent of the site. The recreational zones have been created along the periphery while the Club House formed the core of the master plan. The apartments have been designed to exude a feeling of spaciousness while maintaining cross ventilation patterns. The blocks were left uncluttered with each core opening out only into four apartments. The buildings were specifically made mid rise (four floors only) to create a more definite sense of privacy and exclusivity.

About Hallmark Infrastructures

Hallmark Infrastructure Pvt Ltd has carved a niche for itself in the Construction and Real Estate Industry of Chennai. The primary aim of company is to attain utmost customer satisfaction by developing excellent properties that are superior in quality and design. They endeavor to build elegantly designed, eco-friendly living space without compromising on quality. They have an expertise team of architects, civil engineers, administer and other professionals who ensures to maintain customer satisfaction by delivering properties beyond the expectations of the customers. They have successfully completed several prestigious projects situated in the prime locations of Chennai city.

The Management Team

▪ Mr. Anand Jain – Managing Director
▪ Mr. H. Suresh Kumar – Director
▪ Mr. Kamal Jain – Director
▪ Mr. R. Vishwanathan – Group Advisor and CFO
▪ Mr. K. Ramakrishnan – Chief Executive Officer

Hallmark, as a Group

▪ Hallmark Energy
The world around us would come to a halt if there wasn't enough power. Despite the fact that demand has always exceeded the supply, the market is adding more and more power-hungry machines and gadgets. To meet this ever-growing demand, and to tap into one of the core infrastructure segments, Hallmark has decided to get into energy generation. The company which has recently been incepted is studying the various options available including the alternative cleaner and greener renewable forms of energy.

▪ Hallmark Capital
If money makes the world go round, the management of money plays a vital role in its economic expansion and contraction. And effective management of money -whether it's finding the right source of money when there's a need or investing the hard-earned money wisely when there's surplus - calls for a certain expertise. And...
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