MARKETING PLAN
Marketing plaN
Project Advisor:
MR FAISAL AKRAM
PROJECT TEAM:
UMER NADEEM
SHAHROZ MUKHTAR
HUNAIN HAIDER
SHUMAIL CH
HUMA IQBAL ahsan naveed
Acknowledgement
We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project.
We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision.
Under her supervision we get the opportunity to polish our hidden qualities and skills. He motivated us to work hard and to achieve high-level performance. The development of this project has enabled us to better understand the contents of the course.
He guided us and taught us with different techniques, which enabled us to complete this project, as well as for unconventional style of teaching and maintaining very open and competitive atmosphere within the class, which made the subject very interesting for us.
Dedication
We dedicate this project
To Our Beloved & Respected
MR. Faisal Akram
No
Topic Name
Page No
1
Executive Summary
06
2
Introduction of marketing plan
07
3
Introduction to Business
08
3.1 Company Profile
09
4
Vision
10
5
Mission
10
Slogan
10
6
Purpose
10
7
Objectives
11
8
Issues
12
9
Market review
13
10
Market segmentation
14
Demographic
10.2Psychographic
10.3Geographic
10.4Behavioral
11
Positioning
15
12
Sale Forecasting
16
12.1Introduction:
12.1Estimated:
12.1Promotion:
12.1Distributers:
12.1 Price
24
13
Competitors:
26
14
Competitor Sale Analysis
26
15
Plan
30
16
Marketing strategies
31
17
Product benefit
33
18
Marketing Budget
34
19
Financial Analysis
34
20
Machinery And Equipment
35
21
Human Resource
37
22
ORGANIZATIONAL HIRARCHY
38
23
Performance Analysis
39
24
Implementation Schedule
40
25
Stakeholders
44
26
Business Analysis
46
27
Project Advisor:
MR FAISAL AKRAM
PROJECT TEAM:
UMER NADEEM
SHAHROZ MUKHTAR
HUNAIN HAIDER
SHUMAIL CH
HUMA IQBAL ahsan naveed
Acknowledgement
We deeply thankful to ALMIGHTY ALLAH for giving us the talent and strength to do this project and enabled us to complete the Project.
We are also thankful to our teacher “Sir Faisal Akram” for his kind guidance and supervision.
Under her supervision we get the opportunity to polish our hidden qualities and skills. He motivated us to work hard and to achieve high-level performance. The development of this project has enabled us to better understand the contents of the course.
He guided us and taught us with different techniques, which enabled us to complete this project, as well as for unconventional style of teaching and maintaining very open and competitive atmosphere within the class, which made the subject very interesting for us.
Dedication
We dedicate this project
To Our Beloved & Respected
MR. Faisal Akram
No
Topic Name
Page No
1
Executive Summary
06
2
Introduction of marketing plan
07
3
Introduction to Business
08
3.1 Company Profile
09
4
Vision
10
5
Mission
10
Slogan
10
6
Purpose
10
7
Objectives
11
8
Issues
12
9
Market review
13
10
Market segmentation
14
Demographic
10.2Psychographic
10.3Geographic
10.4Behavioral
11
Positioning
15
12
Sale Forecasting
16
12.1Introduction:
12.1Estimated:
12.1Promotion:
12.1Distributers:
12.1 Price
24
13
Competitors:
26
14
Competitor Sale Analysis
26
15
Plan
30
16
Marketing strategies
31
17
Product benefit
33
18
Marketing Budget
34
19
Financial Analysis
34
20
Machinery And Equipment
35
21
Human Resource
37
22
ORGANIZATIONAL HIRARCHY
38
23
Performance Analysis
39
24
Implementation Schedule
40
25
Stakeholders
44
26
Business Analysis
46
27