Marketing Advertisement and Volume Sales
INTRODUCTION
1. ECOMMERCE
In the simple language ecommerce is the buying and selling of goods and services online. People use ecommerce to describe a purchase when the payment is been made online. A sale on internet is increasing now a day as the customer takes the advantage of low prices by the wholesaler retailing the product.
E commerce also include the entire process of developing , marketing, selling, delivering, servicing and paying for product and service. Modern Ecommerce typically uses the WWW at least at one point in transaction although it may include a wide range of technology such as email, mobile device and telephone as well.
A large % of ecommerce is conducted entirely in form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometime known as e retailers and online retail is sometime known as e-tail.
1.1 HISTORY OF E COMMERCE
Electronic commerce was identified as the facilitation of commercial transaction electronically using technology such as Electronic Data Interchange and Electronic Fund Transfer.
The growth and acceptance of credit card was also a form of Ecommerce. Around 1994 internet became so powerful but it still took 5 more years to make it safe for usage.
1.2-COMMON APPLICATION OF ECOMMERCE
1. Document automation in supply chain and logistic 2. Domestic and international payment system 3. Group buying 4. Automated online assistant 5. Instant messaging 6. Online shopping and order tracking 7. Online banking 8. Online office suites 9. Shopping cart software 10. Teleconferencing 11. Electronic ticket booking
1.3-GOVERNMENT REGULATION
Some electronic commerce activities are regulated by Federal Trade Commission. These activities include the use of emails, online advertisements, and consumer privacy.
2- ONLINE ADVERTISEMENT IN INDIA
1. ECOMMERCE
In the simple language ecommerce is the buying and selling of goods and services online. People use ecommerce to describe a purchase when the payment is been made online. A sale on internet is increasing now a day as the customer takes the advantage of low prices by the wholesaler retailing the product.
E commerce also include the entire process of developing , marketing, selling, delivering, servicing and paying for product and service. Modern Ecommerce typically uses the WWW at least at one point in transaction although it may include a wide range of technology such as email, mobile device and telephone as well.
A large % of ecommerce is conducted entirely in form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometime known as e retailers and online retail is sometime known as e-tail.
1.1 HISTORY OF E COMMERCE
Electronic commerce was identified as the facilitation of commercial transaction electronically using technology such as Electronic Data Interchange and Electronic Fund Transfer.
The growth and acceptance of credit card was also a form of Ecommerce. Around 1994 internet became so powerful but it still took 5 more years to make it safe for usage.
1.2-COMMON APPLICATION OF ECOMMERCE
1. Document automation in supply chain and logistic 2. Domestic and international payment system 3. Group buying 4. Automated online assistant 5. Instant messaging 6. Online shopping and order tracking 7. Online banking 8. Online office suites 9. Shopping cart software 10. Teleconferencing 11. Electronic ticket booking
1.3-GOVERNMENT REGULATION
Some electronic commerce activities are regulated by Federal Trade Commission. These activities include the use of emails, online advertisements, and consumer privacy.
2- ONLINE ADVERTISEMENT IN INDIA
References: http://mydeals247.com/my_deals/show_page/aboutus http://mydeals247.com/ http://mydeals247.com/my_deals/paid_ads_home/home?mode=buyer http://www.iabuk.net/research/digital-adspend http://www.thestar/marketing.com http://www.marketingcharts.com A road map for internet marketing