Preview

marketing

Satisfactory Essays
Open Document
Open Document
270 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
marketing
Target Market

Demographic

Age : 18 to 45 years old

Gender : Male and Female

Education : SPM and above

Occupation : Students to working adults

Income Range : Middle and Upper class

Race & Ethnicity : All races

Geographic Location : Urban and Sub-urban

Physiographic

Perception : Consumers who concern about their oral health and hygiene.

Learning : Print ads, Internet, Friends and family, TVC

Motivation and Needs : Products that helps to relieve tooth sensitivity or prevents cavities

Attitude & Personality : Brand, Price and Promotion, Taste conscious

Lifestyle : Modern, busy

Product Attributes

Clinically proven toothpaste with active ingredients to help relieve sensitivity. It is the best product for sensitive teeth in market place.

There is a range of toothpastes to meet different needs of the consumer:

Sensodyne Rapid Relief:

Sensodyne Rapid Relief provides clinically proven rapid relief for sensitive teeth- works in 60 seconds to relieve tooth sensitivity when directly applied with a fingertip for one minute.

Sensodyne Repair and Protect:

It repairs the vulnerable areas of exposed dentine which seeks out and forms a tooth-like layer over vulnerable areas of the tooth.

Sensodyne Gel 24x7 protection toothpaste:

Sensodyne cool and Sensodyne mint gel toothpaste relieves sensitive teeth by building a protective barrier that blocks the sensation caused by hot, cold, sweet and other contact triggers and keeps it from coming back.

In the

You May Also Find These Documents Helpful

  • Good Essays

    It is also effective in tight spaces between teeth where a brush can’t easily reach and clean the plaque in the oral…

    • 527 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It transforms the appearance of your teeth using cosmetic procedures such as teeth whitening. They apply a professional grade solution that can whiten your teeth by over eight shades. In some instances, they offer dental veneers to close gaps between your teeth or change the size and shape of your teeth. In addition, teeth with more extensive damage can be fitted with dental crowns and protective cap around it. These cosmetic solutions can be used alone, or in combination with dental implants or dental bridges to replace missing tooth. The dental team lead by Dr. Leesa Miyasato performs various tests so as to recommend a procedure that will solve your current teeth issues and give you the results that you want. As a result, each patient gets a customized treatment plan meaning they can address anything that you don’t like about your…

    • 461 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Toothpastes contain fluoride which is one of the major factors in reducing dental decay and it has been used in toothpastes for almost fifty years. Toothpastes work by promoting a chemicals reaction is tooth enamel- which is the outer white visible layer made up of a calcium based mineral called hydroxyapatite- that brings in replacement minerals including calcium. According to Alexis Roberts-Mclntosh, “Fluoride incorporates itself into enamel weakened by acid attack, making it more resistant to future acid attacks.” All toothpastes vary with ingredients but most will contain the following; Abrasives, Detergents, Humectants, Perspectives, and Flavoring and coloring…

    • 1333 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Active ingredient is soluble pyrophosphate that inhibits amorphous calcium phosphate around the teeth from crystallizing into hydroxyapatite. (Which is the most common crystal in calculus) or zinc citrate, which may be plaque inhibiting (process not as well understood)…

    • 939 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Pit And Fissure Sealants

    • 865 Words
    • 4 Pages

    The first-generation sealants were liquid resins placed on the tooth surface and underwent polymerization with ultraviolet light. These sealants were replaced with sealants that…

    • 865 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Rhetorical Essay

    • 631 Words
    • 3 Pages

    This product was advertised in numerous commercials, and was recommended strongly by dentist’s country wide that have deemed this product safe and sanitary. The credibility of this product is also backed by the fact that Listerine has been number one in dental care since 1914. Which helps to reinforce the ethos strategy used for the promotion of this product? These factors help the consumer confidently decide if he or she is going to…

    • 631 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Placing sealants involves bonding a plastic coating into the grooves of a tooth (the tooth's pits and fissures). The net result is a smoother tooth surface. One that is less likely to harbor food and plaque, and easier to clean with a toothbrush.…

    • 659 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Teeth normally contain small pits and grooves that attract food and bacteria. These areas can be difficult to clean with brushing and flossing alone. Dental sealants add a protective coating to the pits and grooves found on the teeth. This prevents food and bacteria from…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing

    • 857 Words
    • 4 Pages

    Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why?…

    • 857 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    You can reduce the acidity of it to make it more tooth-friendly by adding a splash of milk or cream without negating the benefits.…

    • 574 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Misaligned Teeth Essay

    • 415 Words
    • 2 Pages

    A lot of people don't get healthy, strong and white teeth naturally. Average people tend to spent several years enduring different types of procedures and treatments meant for correcting crooked teeth, treating gum disease, improving alignment and resolving several other dental issues. These are some problems that can't simply be solved by opting for specific brands of toothpaste and mouthwash. Expertise in oral and dental health is required here. Luckily, people can find professionals that are experienced and trained in various kinds of procedures which can improve gum and teeth health.…

    • 415 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Calculus is formed by the deposition of mineral salts in plaque. It is hard and firmly adherent to the tooth surfaces on which it forms and it cannot be removed by brushing. Calculus acts as a focal point for plaque accumulation, a nidus of bacteria and hinders complete removal of plaque. It is almost impossible to have a mouth with calculus but no plaque. We remove plaque and calculus by instrumentation and home care to allow natural immunity to resolve the inflammation and restore…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study on Sensodyne

    • 1968 Words
    • 8 Pages

    In January 2011, GlaxoSmithKline Consumer Healthcare India (GSKCH) launched its global oral care brand Sensodyne in the Indian market. Sensodyne is a toothpaste for sensitive teeth and is a global leader in the premium toothpaste category across the world. The brand was previously owned by Block Drug Company INC and was acquired by GSK in 2001. This was the second foray of GSK in the oral care market after Aquafresh which was discontinued due to poor consumer response. GSK was excited about the launch and had planned to invest Rs. 25 crores for the launch phase of Sensodyne in India. The aim of the company was to acquire 5% share in the overall toothpaste market in the next three to five years.…

    • 1968 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Colgate Brand Personality

    • 8819 Words
    • 36 Pages

    • 61 per cent of the respondents who were using only Colgate brand were using the brand…

    • 8819 Words
    • 36 Pages
    Powerful Essays
  • Powerful Essays

    PGK funtion in cancer

    • 7064 Words
    • 31 Pages

    Department of Periodontics and Oral Medicine, 2Department of Cariology, Restorative Sciences, and Endodontics, and 3Division of…

    • 7064 Words
    • 31 Pages
    Powerful Essays