Marketing 3000 Exam 1

This is a study guide for exam one, which consists of 67 multiple choice questions. This guide is a general framework of questions that will be asked. Please read all textbook material frequently and repeatedly. Please study all presentation slides frequently and repeatedly. Please attend all lecture discussions and take good written and mental notes. The exam assesses the ability to synthesize knowledge and this comprehension requires significant and rigorous preparation. Assume the format for the exam is fill-in-the-blank or short-answer so that preparation is thorough. Please study daily and weekly to retain knowledge. Avoid memorizing a large amount of information at once just before the exam.

The source for exam questions is the textbook, the presentation slides, and lecture discussions that include new information. The presentation slides are a limited selection of topics from the textbook reading material. Those slides will be the source of 1/3rd of the exam questions. Study those slides as they are presented in written PowerPoint form. The lecture discussions regarding slide topics will be the source of 1/3rd of the exam questions. Study written notes and review mental notes collected for those slides. This material includes the professor’s oratory, students’ ideas, new information presented in writing (PowerPoint, Document Camera, Dry Erase Board), and supplementary sources such as videos, audio files, guest speakers, and demonstrations. Finally, and most importantly, the textbook reading material will be the source of 1/3rd of the exam questions. The textbook overlaps significantly with the presentation slides and the lecture discussions. At times, material from the textbook will be repeated in the slides and in lecture discussion. Some of the textbook material will not be covered in class in the slides or discussion and must be discovered outside of class mention. The textbook reading is primarily dependent on the paragraphs of content and keyword