Market Analysis Coca-Cola Essay Example
Marketing Analysis: Coca Cola Company
Executive Summary
This paper presents the market management plan for the Coca Cola Company. In order to develop the marketing plan for the company, organization’s analysis is carried out using different marketing models such as customer analysis, company analysis and competitor analysis. Moreover, the company’s strengths and weaknesses have been found in the industry by comparing it with its competitors in the market. The market segmentation model has been performed to identify the target market, market segmentation and market positioning of the Coca Cola Company. Through using the marketing mix model for the Coca Cola, it is found that the company has been using diversified products and product packaging as means of key success factors. The PEST analysis of the company points out the effects of the external environmental factor as the core of the business operation that largely influences the company’s decision-making process. Table of Contents
Executive Summary 1
1. Introduction 7
2. Task 1 8
2.1 Key Inputs of Marketing Plan 8
2.1.1 Marketing Objectives 8
2.1.2 Marketing Goals 8
2.1.3 Market Situation 9
2.1.4 Market Segmentation 9
2.1.5 Market Targeting 11
2.1.6 Strengths and Weaknesses 12
2.1.7 Budgets 13
2.2 Holistic Marketing 13
2.3 Key Areas of Coca Cola Integrated with Holistic Marketing Concept 14
2.3.1 Internal Marketing 14
2.3.2 Performance Marketing 14
2.3.3 Integrated Marketing 15
2.3.4 Relationship Marketing 16
2.4 Holistic Marketing and Vision, Mission of Coca-Cola Company 17
2.5 Analysis of Internal Marketing of Coca-Cola with Competitors 18
2.6 Steps to Incorporate Holistic Marketing in Coca-Cola 19
3. TASK 2 21
3.1 Developing Marketing Strategies 21
3.1.1 Strengths of Coca Cola Brand 21
3.1.2 Weaknesses of Coca Cola Brand 22
3.1.3 Opportunities for Coca Cola Brand 24
3.1.4 Threats for Coca Cola Brand 25
3.2 Marketing Strategies Developed for Coca Cola Company 26
Executive Summary
This paper presents the market management plan for the Coca Cola Company. In order to develop the marketing plan for the company, organization’s analysis is carried out using different marketing models such as customer analysis, company analysis and competitor analysis. Moreover, the company’s strengths and weaknesses have been found in the industry by comparing it with its competitors in the market. The market segmentation model has been performed to identify the target market, market segmentation and market positioning of the Coca Cola Company. Through using the marketing mix model for the Coca Cola, it is found that the company has been using diversified products and product packaging as means of key success factors. The PEST analysis of the company points out the effects of the external environmental factor as the core of the business operation that largely influences the company’s decision-making process. Table of Contents
Executive Summary 1
1. Introduction 7
2. Task 1 8
2.1 Key Inputs of Marketing Plan 8
2.1.1 Marketing Objectives 8
2.1.2 Marketing Goals 8
2.1.3 Market Situation 9
2.1.4 Market Segmentation 9
2.1.5 Market Targeting 11
2.1.6 Strengths and Weaknesses 12
2.1.7 Budgets 13
2.2 Holistic Marketing 13
2.3 Key Areas of Coca Cola Integrated with Holistic Marketing Concept 14
2.3.1 Internal Marketing 14
2.3.2 Performance Marketing 14
2.3.3 Integrated Marketing 15
2.3.4 Relationship Marketing 16
2.4 Holistic Marketing and Vision, Mission of Coca-Cola Company 17
2.5 Analysis of Internal Marketing of Coca-Cola with Competitors 18
2.6 Steps to Incorporate Holistic Marketing in Coca-Cola 19
3. TASK 2 21
3.1 Developing Marketing Strategies 21
3.1.1 Strengths of Coca Cola Brand 21
3.1.2 Weaknesses of Coca Cola Brand 22
3.1.3 Opportunities for Coca Cola Brand 24
3.1.4 Threats for Coca Cola Brand 25
3.2 Marketing Strategies Developed for Coca Cola Company 26