L’oréal: an Image Makeover in India

|L’Oréal: An Image Makeover In India |
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|A Case-Study |
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Table of Content

1. Introduction: A Brief History of L’Oréal 2

2. Situation Analysis / Strategic Analysis 2

2.1. Consumer Market Segmentation 2.1.1. Demographic Segmentation 2 2.1.1.1. Income 2 2.1.1.2. Gender 3 2.1.2. Psychographic Segmentation 3 2.1.3. Behavioural Segmentation 3 2.1.3.1. Benefits Segmentation 3 2.1.3.2. Loyalty Segmentation 3

2.2. SWOT Analysis 2 2.2.1. Strengths 2 2.2.1.1. Pioneer of Specialized Training Academy 3 2.2.1.2. Strong Brand Equity 3 2.2.1.3. Differentiated Benefits of Products 3 2.2.2. Weaknesses 3 2.2.2.1. Relatively More Expensive Pricing 3 2.2.2.2. Limited Distribution Channel 4 2.2.3. Opportunities 4 2.2.3.1. Enormous Market in Rural Areas 4 2.2.3.2. Increasing Number of High-Income Earners 4 2.2.3.3. Changing Lifestyles of Indians 4 2.2.4. Threats 5 2.2.4.1. Competitive Market 5 2.2.4.2. Price War 5

3. Solutions, Recommendations and Implementation 6 3.1. Phase 1: Create a Unique Value Proposition 6 3.2. Phase 2: Strengthen Their Premium Market Holdings 6 3.3. Phase 3: Attempt to Penetrate into Rural Areas 7 3.4. Phase 4: Improve Distribution