Life Cycle with Air Jordan

Topics: Nike, Inc., Air Jordan, Michael Jordan Pages: 4 (1502 words) Published: March 13, 2014
Life Cycle with Air Jordan
Introduction
Air Jordan belongs to a famous international brand called “Nike” which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of product. That is why I introduce the Air Jordan XX8. This essay will told more detail on the next paragraph. Overview of the Company and Product

The meaning of the Nike is the Greek goddess of victory and it is the world famous brand of sports goods. The company headquarters is built in the United States in 1972, Oregon. Nike mainly producing sports shoes, sportswear, sports goods, with their own brand sales, including Air Jordan, Nike Golf, Team Starter, also including the wholly owned subsidiary of the converse brand, etc. ‘Just Do It’ is Nike distinct slogan (Wikipedia 2013) nowadays, Nike not only producing spots goods, it also producing all kinds of products such as jacket, hoodies, casual clothing, but air Jordan still obtain lots of people’s heart door. Air Jordan is series of Nike shoes which are way ahead of other basketball shoes in the sales and market demand. Nike's latest technology and creativity are usually arm on Air Jordan sneakers, but is has definitely experimental objective. For instance, "Huarache concept" and "lid Design" of Air Jordan 7, "titanium alloy plate" of Air Jordan 22, etc. (Baike. Baidu 2013) Every generation of Air Jordan launched special, strengthen version, with the modification of the details, and make it more suitable for actual combat, close to the nature of the shoe. The Appearance of Air Jordan belong to a legendary man who is the greatest player in NBA history -- Michael Jordan. Current Marketing Mix

Today, Air Jordan gains...
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