L’OREAL is know for more the over a century trough their beauty products, they are one of the many successful cosmetic companies that are known for their mission to offer woman and men worldwide the best of cosmetic innovation in terms of quality, efficacy and safety. Their goal is pursed by meeting the infinite diversity of beauty needs and desires all over the world, and enables all individuals to express their personalities, gain self –confidence and open up to others. The company is based on 6 founding values:
Their passion of creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating their needs, without this passion L’Oreal would never been possible, their mission is to value what the consumers wants.
Innovation is also one of the companies founding values, they have always keep in mind that their company was founded by Eugene Schueller a scientist, who’s innovation was that beauty is an endless quest that constantly requires a high level of performance. L’Oreal always wants to push back the limits of knowledge means discovering new ways to create products that are truly surprising, L’Oreal has always given their priority to the individual rather the to organizations.
Their entrepreneurial spirit has always been encourage and embodied in a specific management style. L’Oreal believes that every individual have an importance and his or her talents can strive to the top and become successful entrepreneurs. Their most important value is the open-mindedness values. Their main priority is to listen to their consumers and understating their culture. Being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty