L'Oreal Company Analysis

One of the biggest names in the make-up industry is L’Oreal. L’Oreal runs a massive worldwide operation employing nearly 62,000 men and women of various races, backgrounds and religions across nearly 60 countries. Part of the reason for the corporation’s success has been its sensitivity not only to its consumers but also to each and every one of its employees. The corporation has made sure that all their employees have opportunities to develop themselves both personally and professionally. This commitment by the corporation to take care of their own employees has resulted in L’Oreal being rated by the European business school students as The Employer of Choice for the year 2006 (L’Oreal Corporation, n.d.). With over a century of experience in the cosmetics industry, L’Oreal has established 19 global brands and produces them in 40 factories across the world. These factories are all state of the art and ISO 140001 certified and all of their industrial sites are audited with the standard SA 8000 (L’Oreal Corporation, n.d.). The corporation makes sure that every product that rolls out from their factories complies with their own high standards and meet or exceed quality and safety standards set by local governmental agencies such as the Food & Drug Administration of the United States of America. L’Oreal’s success in the cosmetic industry is due not only to their high quality, but also to the corporation’s marketing efforts to make sure their various brands have a strong market presence. There are generally five categories for L’Oreal’s products. Beginning with the Consumer product line, these products are normally sold thru mass-market retail stores. These are competitively priced and are marketed under brands such as L’Oreal Paris, Maybelline New York and Garnier. L’Oreal’s Professional Products are made to meet the high requirements of customers such as beauty salons, stylists and hairdressers. These are marketed under the brands such as L’Oreal

References: Antgi-Aging Wrinkle Creams are a Rip Off. (No Date). Retrieved 10 April 2008 from <http://www.rightantiaging.com/natural-anti-aging/anti-aging-wrinkle-creams-are-a-rip-off/> L’Oreal Corporation. (No Date). L’Oreal. Retrieved 10 April 2008 from <http://www.loreal.com/_en/_ww/index.aspx>