L'Oreal Accounting assignment
L’Oreal 2011
1. Profile of the company: history and ownership structure
The L’Oreal Group is the largest cosmetics and beauty company in the world and it is present in 130 countries. Its office is registered in Paris and its head office in the Paris suburb of Clichy, Hauts-de-Seine, France. L’Oreal has developed activities in the field of cosmetics. Concentrating on make-up, skin care, hair colour, sun protection, hair care and perfumes, the company is active in the tissue engineering, dermatological, and pharmaceutical fields and the company is the top nanotechnology patent-holder in the US.
In 1907, Eugene Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he sold to hairdressers in Paris. In 1919, Schueller registered his company: the Société Française de Teintures Inoffensives pour Cheveux, the original L’Oreal. Research and innovation in the field of beauty were the guiding principles of the company, which eventually became L’Oreal.
L’Oreal is a listed company, holding 27 international brands. The founder's daughter Liliane Bettencourt and her family hold 30.8% of the shares and voting rights, the Swiss food company Nestlé owns 29.6% of the shares and voting rights. 38.2% is owned by public investors. 1.4% of the shares is treasury stock, which has no voting rights.
2. Recent and forward looking info
The performances of L'Oreal in 2011 show the relevance of the strategic thrusts and give further confirmation of the key role played by research, innovation, and creativity in the Group's industry. It was also another year of solid construction for operating profit.
The strong growth in results reflects the virtuous dynamics set in motion: operational efficiency has advanced in all fields of activity, it enabled L'Oreal to prepare well for the future, and also the profitability of the New Markets zone increased substantially. The good quality of these results
1. Profile of the company: history and ownership structure
The L’Oreal Group is the largest cosmetics and beauty company in the world and it is present in 130 countries. Its office is registered in Paris and its head office in the Paris suburb of Clichy, Hauts-de-Seine, France. L’Oreal has developed activities in the field of cosmetics. Concentrating on make-up, skin care, hair colour, sun protection, hair care and perfumes, the company is active in the tissue engineering, dermatological, and pharmaceutical fields and the company is the top nanotechnology patent-holder in the US.
In 1907, Eugene Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he sold to hairdressers in Paris. In 1919, Schueller registered his company: the Société Française de Teintures Inoffensives pour Cheveux, the original L’Oreal. Research and innovation in the field of beauty were the guiding principles of the company, which eventually became L’Oreal.
L’Oreal is a listed company, holding 27 international brands. The founder's daughter Liliane Bettencourt and her family hold 30.8% of the shares and voting rights, the Swiss food company Nestlé owns 29.6% of the shares and voting rights. 38.2% is owned by public investors. 1.4% of the shares is treasury stock, which has no voting rights.
2. Recent and forward looking info
The performances of L'Oreal in 2011 show the relevance of the strategic thrusts and give further confirmation of the key role played by research, innovation, and creativity in the Group's industry. It was also another year of solid construction for operating profit.
The strong growth in results reflects the virtuous dynamics set in motion: operational efficiency has advanced in all fields of activity, it enabled L'Oreal to prepare well for the future, and also the profitability of the New Markets zone increased substantially. The good quality of these results