l'oreal

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L’Oréal Brandstorm 2014
Overview
Since 1851, Kiehl’s has been dedicated to serving customers the finest skin and hair care made with the most advanced technologies and uniquely efficacious, natural ingredients. Established in
New York City, Kiehl’s founding family created their East Village apothecary to fulfill the individual needs of the vibrant, diverse customers who came through its doors every day. Kiehl’s evolved from its early pharmacy roots to rely on even more advanced science and the finest natural ingredients - and today, its chemists formulate the finest skin and hair care products that address the contemporary concerns of Kiehl’s customers and fans around the world.
The Values of the Brand – the Kiehl’s Commitment

Purveyors of the Finest Skincare
Kiehl’s was founded as an old-world apothecary in 1851. Through the 1960s, Kiehl’s was one of the top producers and distributers of medicinal salves, herbal remedies and early pharmaceuticals, including one of the first penicillins as well as an aloe vera-based cream to treat burns that was widely commissioned by the U.S. government. Since that time, Kiehl’s Since
1851 began developing contemporary skincare products, all of which were formulated and tested using proven pharmaceutical methodology. Today, the company holds true to its heritage – integrating extensive research, development and safety testing for all its products and formulating with a balance of natural ingredients sourced from around the globe and the latest technologies. Fundamental to our formulations is the necessity to respect and protect the skin barrier, the first step to ensuring healthy skin. Kiehl’s also minimizes the use of masking fragrances and colorants in our formulas. Furthermore, rather than focusing on expensive

packaging or advertising, Kiehl’s efforts are put forth towards what matters most, the quality of the formula.
Kiehl’s Men’s Products
Cultivated from their pharmaceutical roots, Kiehl’s

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